DeVry University Online
Known as one of the very few airlines which has actually managed to make a
profit since the downturn in the travel business, which was a result of the
September 11th attacks, JetBlue Airways continues to pride itself by living up to
its dedication of “bringing humanity back to air travel”(JetBlue Bill of Rights).
JetBlue was incorporated in Delaware in August 1998 and was founded by David
Neeleman, a former Southwest Airlines employee and practicing Mormon man
with nine children in February of 1999(JetBlue Airways). The vision of the airline
was to provide low cost air travel with certain amenities, including TV’s on every
seat of the plane and a Satellite radio system. “JetBlue was given 75 initial
takeoff and landing slots at JFK Airport and was provided with their authorization
to take to the skies in February of 2000. Flight operations began on February 11,
2000, with their charter service of JFK to Buffalo and to Fort Lauderdale”(JetBlue
Airways Information). Now, the airline “serves 46 destinations with over 400
flights daily operating with a fleet of 107 Airbus A320 aircraft and 35 EMBRAER
190 aircraft”(JetBlue Airways). “JetBlue has the following cities as their
operating bases: JFK Airport(NYC), Logan Int’l(Boston), Orlando Int’l, Hollywood
Int’l(Fort Lauderdale), Long Beach Airport and Luis Munoz Marin Int’l(San Juan,
Puerto Rico). The headquarters of JetBlue are located in the Forest Hills
neighborhood of Queens, New York with nearly 12,532 employed. For the year of
2009, the airline incurred $3.286 billion in revenue, had an operating income of
$279 million, a net income of $58.0 million, total assets of $6.554 billion and a
total equity of $1.539 billion. JetBlue Airways announced its initial public offering
on April 11, 2002 and is traded on the NASDAQ as JBLU”(JetBlue Airways).
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(2011, 02). Jetblue Swot Analysis. StudyMode.com. Retrieved 02, 2011, from http://www.studymode.com/essays/Jetblue-Swot-Analysis-572568.html
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"Jetblue Swot Analysis." StudyMode.com. 02, 2011. Accessed 02, 2011. http://www.studymode.com/essays/Jetblue-Swot-Analysis-572568.html.