Jetblue Airways

Topics: JetBlue Airways, Low-cost carrier, Lufthansa Pages: 2 (496 words) Published: December 21, 2011
Analysis of JetBlue Airways
JetBlue was incorporate in Delaware in 1998 and commenced services in 2000 with primary base of operation at New York’s john F.Kennedy international airport. They establish itself as a leading low – fare, low –cost passenger airlines by offering its customer high quality & customer services and a differentiated product. JetBlue is one of the top players in the low-cost air transport industry in the United States. Starting the business with lot of money 100 million. The employees are highly motivated and are trained to be service oriented. Based on the case study, a balance of both the internal and external elements of the environment surrounding the company has contributed to the success of the organisation. An analysis is made in this paper using PEST Analysis and SWOT analysis to weigh the capabilities of the firm. It is in this analyses that a set of recommendation is founded. Basically, the company is on the right track with regards to its operations. Though there are still minor imperfections on the organisation as a whole, a close regard on both the internal and external environments will be able to keep the JetBlue overcome the hurdles and obstacles in achieving their ultimate goals. JetBlue as well as a basic description of the low-cost air transport environment. Based on the analyses above, it has established that the company been one of those companies that have been cognisant with both internal and external environment such that they have instituted strategic management imperatives to complement the demands of these elements. However, the company has numerous hurdles to overcome before achieving a stable position in the industry. The issues that they have to contend with should be dealt with appropriately such that they survive the turbulent industry that is the low-cost air transport industry. COMPETITORS:

These companies are like the competitors of Jet blue airways, Harwaiian,...
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