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Whole Foods Market in 2008: Vision, Core Values, and Strategy Case 1
Strategic Management-BUS 599

Discuss the trends in organic foods and how the trends may impact Whole Foods Market. According to the USDA in 2000, more and more Americans developed healthier eating patterns. Mainly because of the populace that was becoming more educated and aware about foods, nutrition, and good eating habits. The trends consisted of aging, affluent people concerned about health and better-for-you foods. These people were the most interest in organic products. (Thompson,etal 2010) . As noted by the authors, a key driver factor was increasing consumer concerns over purity and safety of food due to the presence of pesticide residues, growth hormones, artificial ingredients, chemicals, and genetically engineered ingredients. People of many ages and ethnic groups developed a “wellness” or health-consciousness trend. Confirmed by the University of Michigan and the University of Illinois, It was that growing belief that organic farming had various positive environmental effects specifically, contributing to healthier soil and water conditions and to sustainable agricultural practices. (Thompson,etal 2010)

Even most industry observers expected what was apparent. As the demand for organic foods increased, conventional supermarkets would continue to expand their offerings and selections. According to the text, most supermarket chains stocked a selection of natural and organic food items and the number and variety of items they carried was growing. This was confirmed by the USDA in 2000, reporting that it was the first year in which more organic food was sold in conventional U.S. supermarkets than in the nation’s 14,500 natural food stores. (Thompson,etal 2010)

These trends fueled with rapid growth impacts Whole Foods. Leading supermarket chains like Wal-Mart, Kroger, Publix, Safeway, and Supervalu/and more locally Save-a-Lot had created special “organic and health...
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