Jensen Shoes Case Study
jensen shoes case study
Jensen Shoes is an American company specializing in athletic and casual shoes for adults and children
• Chuck Taylor is the Director of Strategic Marketing and Jane Kravitz's boss
• Jane Kravitz is one of 3 Strategic Product Managers and Lyndon Twitchell's boss
• Lyndon Twitchell was assigned to work on Jane's team, and was given two strategic objectives to complete
• In addition to two strategic objectives, Twitchell was assigned a third project on environmental issues in the same time frame
• Twitchell had been in a management position when he worked with Chuck Taylor before
• Twitchell had not fully completed his strategic objectives under Chuck Taylor
• When he was transferred to Jane Kravitz's team, he was no longer in a direct management position
• Twitchell's previous and current assignment were to cover the African American and Latino markets
• Twitchell attempted to take a week to fly to the West Coast and attend a two-day trade show while also staying with his brother
• Twitchell informed Kravitz that he would not complete both strategic objectives
• Both Twitchell and Kravitz agreed that he would be responsible for only one strategic objectives, they signed a contract to record that agreement
Issues:
1- Setting expectations
2- Perceptual Differences and the Self-fulfilling Prophecy
3- Complete lack of communication from all levels of managements
4- Need for motivation
5- The behaviour of individuals is important for team success
1- Setting expectations
Subordinates will most of the time rise to the level of what is expected of them as high expectations lead to high performance.
Jane and Lyndon knew each other from before and had a mutual respect. This would normally be a good start for a team spirit. Ever since there was a structure remodeling of the company strategy and the fact that Lyndon was reporting to Jane, created a bit of a concern for Lyndon since he
Jensen Shoes is an American company specializing in athletic and casual shoes for adults and children
• Chuck Taylor is the Director of Strategic Marketing and Jane Kravitz's boss
• Jane Kravitz is one of 3 Strategic Product Managers and Lyndon Twitchell's boss
• Lyndon Twitchell was assigned to work on Jane's team, and was given two strategic objectives to complete
• In addition to two strategic objectives, Twitchell was assigned a third project on environmental issues in the same time frame
• Twitchell had been in a management position when he worked with Chuck Taylor before
• Twitchell had not fully completed his strategic objectives under Chuck Taylor
• When he was transferred to Jane Kravitz's team, he was no longer in a direct management position
• Twitchell's previous and current assignment were to cover the African American and Latino markets
• Twitchell attempted to take a week to fly to the West Coast and attend a two-day trade show while also staying with his brother
• Twitchell informed Kravitz that he would not complete both strategic objectives
• Both Twitchell and Kravitz agreed that he would be responsible for only one strategic objectives, they signed a contract to record that agreement
Issues:
1- Setting expectations
2- Perceptual Differences and the Self-fulfilling Prophecy
3- Complete lack of communication from all levels of managements
4- Need for motivation
5- The behaviour of individuals is important for team success
1- Setting expectations
Subordinates will most of the time rise to the level of what is expected of them as high expectations lead to high performance.
Jane and Lyndon knew each other from before and had a mutual respect. This would normally be a good start for a team spirit. Ever since there was a structure remodeling of the company strategy and the fact that Lyndon was reporting to Jane, created a bit of a concern for Lyndon since he