Jensen Case Study
Jensen Shoes Case Study
MGT 3120 Professor Walsh
Facts
Jensen Shoes is a company that specializes in athletic and casual shoes for adults and children.
Chuck Taylor, the Director of Strategic Marketing, is assigned to develop a marketing strategy to strengthen the company’s long-term viability.
Jane Kravitz is one of three Strategic Product Managers working under Chuck. She is responsible for developing the marketing plan for casual wear.
Lyndon Twitchell joined Jensen Shoes as the manager of the Special Promotions group. His team failed to complete all of their strategic objectives.
Chuck transferred Lyndon to work under Jane Kravitz. Chuck told Jane negative things about Lyndon.
Lyndon is responsible for developing a marketing plan for the African American and Latino markets – the same ethnic groups he was assigned to work on in his pervious project.
The executive vice president assigned Twitchell to work on a special environmental project along with his two strategic objectives.
Twitchell is worried that he will not be able to complete all three of his assignments. Jane tells him to focus on the special project for the time being.
Jane praises Twitchell’s work on the environmental project, while Chuck only gives him negative feedback.
Chuck informs Jane of the urgency of the completion of Lyndon’s strategic objectives.
Jane becomes more curt and task-oriented when dealing with Twitchell.
Twitchell feels let down by Jane and does not understand the change in her behavior, which was previously supportive and friendly.
Twitchell informed Kravitz that he would not complete both strategic objectives. Kravitz agreed that he would be responsible for only one strategic objective – the Latino markets – even though she preferred for him to work on the African American markets.
Jane gave Lyndon a contract, which outlined the terms of their agreement regarding his work. As a result, Twitchell felt
MGT 3120 Professor Walsh
Facts
Jensen Shoes is a company that specializes in athletic and casual shoes for adults and children.
Chuck Taylor, the Director of Strategic Marketing, is assigned to develop a marketing strategy to strengthen the company’s long-term viability.
Jane Kravitz is one of three Strategic Product Managers working under Chuck. She is responsible for developing the marketing plan for casual wear.
Lyndon Twitchell joined Jensen Shoes as the manager of the Special Promotions group. His team failed to complete all of their strategic objectives.
Chuck transferred Lyndon to work under Jane Kravitz. Chuck told Jane negative things about Lyndon.
Lyndon is responsible for developing a marketing plan for the African American and Latino markets – the same ethnic groups he was assigned to work on in his pervious project.
The executive vice president assigned Twitchell to work on a special environmental project along with his two strategic objectives.
Twitchell is worried that he will not be able to complete all three of his assignments. Jane tells him to focus on the special project for the time being.
Jane praises Twitchell’s work on the environmental project, while Chuck only gives him negative feedback.
Chuck informs Jane of the urgency of the completion of Lyndon’s strategic objectives.
Jane becomes more curt and task-oriented when dealing with Twitchell.
Twitchell feels let down by Jane and does not understand the change in her behavior, which was previously supportive and friendly.
Twitchell informed Kravitz that he would not complete both strategic objectives. Kravitz agreed that he would be responsible for only one strategic objective – the Latino markets – even though she preferred for him to work on the African American markets.
Jane gave Lyndon a contract, which outlined the terms of their agreement regarding his work. As a result, Twitchell felt