“Jenny Colgan: Office romance” - Analysis of newspaper article.
This paper intends to analyze an article published on 22nd February 2003 in British broadsheet “The Independent” – quality newspaper representing serious journalism. The text itself is long and it provides a brief introduction to socio-cultural peculiarities of CHICK-LIT-erature. It has got a format of interview but slightly modified by adding extra information where and how reporter Laura Jane MacBeth met Jenny Colgan – an author of bestselling chick-lit book “Working wonders”. The target audience is women in their twenties or thirties looking for entrainment in lightweight romance, where tumbledown heroine tries to find Mr. Perfect Jenny Colgan: Office romance
Headline has got typical broadsheet features such as a full name in the title and it uses a simple sentence. It is also neutral and objective, however it is not very informative and detailed. The noun phrase “office romance” is straightforward and eye catching – typical for red-headed tabloids. That is why the sub headline is so important because it give an answer to the main wh-questions (who, what, where, when, why, how). Jenny Colgan explores the challenges of ChickLit with Laura Jane MacBeth and explains why her latest novel is an Arthurian quest set in an office in Coventry. This article is written in formal language, by using terms strongly linked with literature and culture: escapism, gusto, mythic allegory. The cultural references such as Arthurian romances links to the medieval story about “Knights of the round table” Also names “Auntie Beryl” Brainbridge and Salaman Rushdie are associated with literature. She must be doing something right. Since the big ChickLit backlash (points of reference: literary carping; identikit titles; Amy Jenkins's Honeymoon), publishers have been rather more cautious in snapping up tales of young love in London. Does she view this as a tightening of belts? Rhetorical question is posted not to get...
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