Jeff Buckley After Grace

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The record company were always going to struggle to market Grace along normal business lines, so they decided to try a different approach, treating Buckley as one of their 'heritage' artists - along similar lines to artists such as Bob Dylan and Bruce Springsteen. This meant that they would not try to get his face on every TV screen and advertising board they could, but would introduce him to the public gradually. Initially this was acceptable - Jeff and his band toured extensively around America, Europe and Australia from 1994 to 1996, but the album did not sell as well as they would have liked. Eventually, against Jeff's wishes, Columbia insisted that he release videos with his new singles from the album. These did help with record sales, but he was still a long way from paying back all he owed to Columbia for the recording and marketing of the album and his tour was just breaking even. The stress of touring and the constant conflict of both loving and hating the life of a famous musician started to take its toll. Jeff became emotionally and physically exhausted, cancelling a section of his tour to recover. In 1996 Jeff started work on writing the much-anticipated follow up to Grace, to be titled My Sweetheart the Drunk. He was generally dissatisfied with the results of long jam sessions with his band (which had gone through a line-up change after some tensions on tour) and, after many unsuccessful attempts to come up with something in New York studios and rehearsal rooms, the record company agreed that he should take a break in a different environment, so he relocated to Memphis, Tennessee in 1997 to gather his thoughts. By all accounts, Jeff's stay in Memphis helped him get back on track. He realised he had manic depressive tendencies, but was seeking help for it. He felt that his songwriting was progressing nicely, putting final touches to many half-formed ideas and writing new material. He was back into a more disciplined lifestyle, focusing on his music...
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