Jeep Marketing

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Jeep and Social Media
In recent years, social media has become an incredibly important tool with which people communicate. Young and old people alike use Facebook, YouTube, Twitter, and blogs to relay messages and connect with one another. However, these platforms are no longer used by individuals solely. More and more companies have begun to use social media to reach out to current and future customers and to advertise themselves. It is not uncommon for company Facebook pages and Twitter feeds to have a large number of subscribers or followers nowadays. One company that uses social media quite effectively is Jeep. The company uses outlets like Facebook, MySpace, and YouTube to reach out to their customers and try to capture new ones. Jeep uses social media to target a different type of audience than most companies. Whereas many firms would be trying to capture new customers, Jeep is more devoted to engaging existing customers and connecting Jeep owners. In doing this, Jeep’s target audience consists mainly men and women who are of driving age. There are a few other qualifications though. One of the attractions of a Jeep is the ruggedness and outdoorsy image that it embodies. Therefore, the target audience that Jeep tries to reach through it’s social media usage would most likely include those that are interested in a number of outdoor activities. In addition, though the Jeeps are sold to customers of any age, it seems that most users of social media are in the younger generations. While this is currently beginning to change, it is reasonable to believe that Jeep’s social media is targeted more towards younger Jeep owners – most likely those customers whose age lies in the range of the early teens to the late thirties. As already mentioned, Jeep’s focus is not really to attract new customers but to provide existing owners with a number of different ways to connect with eachother and with the company itself. Establishing these connections is where the...
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