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  • Topic: Hyundai Motor India Limited, Hyundai Motor Company
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  • Published : December 7, 2012
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A
PROJECT REPORT
ON
“CUSTOMER SATISFACTION TOWARDS THE HYUNDAI MOTORS SERVICES” (FOUR WHEELER)
AT
GARVE HYUNDAI
(PUNE)
SUBMITTED TO
PUNE UNIVERSITY
In Partial Fulfillment of Requirements
For the Award of Requirement of
Masters of Business Administration
By
GAURAV ADHYAPAK
Under the guidance of
Prof. SHAGUFTA SAYYED

SINHGAD INSTITUTE OF BUSINESS ADMINISTRATION & RESEARCH KONDHWA, PUNE-48

CERTIFICATE

This is to certify that the Project Report titled “CUSTOMER SATISFACTION TOWARDS THE HYUNDAI MOTORS SERVICES” which is being submitted herewith for the award of MASTERS OF BUSINESS ADMINISTRATION, Pune is the result of the original research work completed by GAURAV ADHYAPAK under my supervision and guidance and to the best of my knowledge and belief the work embodied in this Project Report has not formed earlier the basis for the award of any degree or similar title of this or any other University or examining body.

PROF. SHAGUFTA SAYYED PROF. AVADHOOT POL PROJECT GUIDE DIRECTOR

Place: PUNE
Date: _/_/2012

DECLARATION

I, the undersigned, hereby declare that the Project Report titled “CUSTOMER SATISFACTION TOWARDS THE HYUNDAI MOTORS SERVICES” is an original piece of research work carried out by me under the guidance and supervision of Prof. Shagufta Sayyed (Name of the Guide). The information has been collected from genuine & authentic sources. The work has been submitted in partial fulfilment of the requirement for the award of Master in Business and Administration to Pune University.

Place: Signature: Date: Name of the student: Gaurav Adhyapak

ACKNOWLEDGEMENT

The satisfaction of the completion of any successful task is incomplete without mentioning the names of the people who made it possible and whose constant guidance and encouragement crowned our efforts with success. I have pleasure in submitting this project report and I take this opportunity to express my sincere gratitude to all those who have helped me in this organization. I express my sincere gratitude to Mr. Saish Garve who gave the vital inputs and necessary information regarding the project and the organization. I would like to thank my project guide Prof. Shagufta Sayyed and our Director, Prof. Avadhoot Pol for giving me the opportunity, constant encouragement, support and guidance and for imparting their views regarding the project. I wish to place on record my sincere thanks to the people of Garve Hyundai for their contribution and co operation. I also wish to express my gratitude to all those who have directly or indirectly given assistance in making this project easier and possible.

(Mr.Gaurav Adhyapak)

CONTENTS

Serial No.| Topics| Page No.|
1| Introduction| 1|
2| Company profile| 2|
3| Research Objective| 4|
4| Research Methodology | 6|
5| Literature review| 9|
6| Project Objectives| 24|
7| Research Approach| 28|
8| Sources Of Data| 30|
9| Statistical Analysis| 31|
10| Data Analysis and Interpretation| 44|
11| Findings| 58|
12| Conclusion| 69|
13| Limitations| 60|
14| Recommendations| |
15| Questionnaire | 61|
16| Bibliography| 62|

LIST OF FIGURES

Figure No.| Description| Page No.|
1.1| Current status of organization| 2|
1.2| HCL info system| 5|
1.3| Mission Jagriti or Mission Cyber Power| 17|
1.4| Comparison of sales of Sep-Oct2011 | 28|
1.5| Comparison of sales of Sep-Oct2010 and Sep-Oct2011| 29| 1.6| laptops and desktops sold| 44|
1.7| Budget For the purchase| 45|...
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