Jayyendaan

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CASE ANALYSIS 1 (Individual):(10%)
DUE: 06/05/13

BEN OHAU LODGE|

Nestled in the high country of New Zealand’s South Island is a getaway adventure playground aimed unashamedly at the world’s very wealthy. Presidents, playboys, and other such globe-trotters are the prime targets of this fledgling tourism business developed by Ben Ohau Lodge. The lodge offers this exclusive niche the opportunity of a secluded holiday in a little known-paradise. Guests, commonly under public scrutiny in their everyday lives, can escape such pressures at a hunting retreat designed specifically with their needs in mind. A chance meeting between a New Zealand Department of Conservation investigator and the son of the former Indonesian president marked the beginning of this specialty tourist operation. Recognising that “filthy rich” public figures are constantly surrounded by security and seldom have the luxury of going anywhere incognito, the New Zealander, Cris Rebeck, suggested that he and his new friend purchase a high-country station and hunting-guide company that was for sale. Rebeck believed that the facilities, and their secluded and peaceful environment, would make an ideal holiday haven for this elite group. His Indonesian partner concurred. Rebeck, who was by now the company’s managing director, developed a carefully tailored package of goods and services for the property. Architecturally designed of goods and services for the property. Architecturally designed accommodations, including a game trophy room and eight guest rooms, were constructed using high-quality South Island furniture and fittings, to create the ambience necessary to attract and satisfy the demands of their special clientele. Although New Zealand had an international reputation for being sparsely populated and green, Rebeck knew that rich travellers frequently complained that local accommodations were below overseas standards. Since the price (NZ$700 a night) was not a significant variable for...
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