Topics: Shopping mall, Retailing, Power centre Pages: 18 (4646 words) Published: December 17, 2012
Department of Business Administration
A.P.S.U. Rewa (M.P.)
Research Report
To study the potential of shopping mall with special reference to Rewa city

Year 2011-2012
Submitted to Dr. Atul Pandey
Professor in-charge of BBA
Under the guidance ofSubmitted by
Mrs. Shikha Singh ChauhanJaya Panjwani
Faculty of B.B.A. B.B.A. (6th Sem.)


* Acknowledgement
* Preface
* Declaration

3)Research methodology
4)Data analysis & interpretation
7)Suggestion & recommendation
8)Limitation of the study
9) Annexure:
* Bibliography
* Questionnaire

I would like to express my sincere gratitude to Mr. Atul Pandey Sir (Prof-in-charge of DBA), and other faculty members of DBA,APSU,Rewa (M.P.) who have helped and provided me with idea, suggestion and corporation for carrying out my work.

I would also like to express special thanks to my guide Mrs.Shikha Singh Chauhan Madam (Faculty of BBA Programme) for her motivating guidance and fully and heartily guidelines.

I would also wish to express my thanks to all the respondents who gave me their precious attention. Their ideas, critical insights and suggestions have been invaluable in the preparation of this report.

Lastly, I pay my profound regard to my teachers, parents for their blessing and support to go ahead in life.


Shopping mall is one of the largest and fastest growing sectors in Indian economy. The shopping malls in India are expected to grow 25 to 30% annually and are projected to attain very huge development in future. The foundation of Shopping mall was laid on October 27, 1991 by the K. Raheja Corp. group of companies. Being amongst India's biggest hospitality and real estate players, the Group crossed yet another milestone with its lifestyle venture - Shoppers' Stop. From its inception, Shopping mall has progressed from being a single brand shop to becoming a Fashion & Lifestyle store for the family. Today, Shopping mall is a household name, known for its superior quality products, services and above all, for providing a complete shopping experience. Shoppers Stop is a retail store which sells multiple branded products. Shoppers Stop deals with Apparels (Men, Women and Children)-Ladies western wear, Ladies ethnic wear, Men’s formal, Men’s semiformal, Casual wear, Sportswear and Kids wear. Accessories (men and women)-Cosmetics, Perfumes, Goggles, Watches, Handbags, footwear, fashion, jewelry. Thus, this research aims at studying the potential of shopping trends of consumers in the Rewa city. For doing this, combination of questionnaire and interview from the consumers of Rewa city have been used as a tool. Various factors on which the consumers of Rewa base their choice of going to the shopping mall or the unorganized markets have been analyzed in this research. Therefore research aims to study the existing customer perception of the shopping centers of in the city of Rewa.

I, Jaya Panjwani student of B.B.A hereby declare that the research report entitled “To study the potential of shopping mall with special reference to Rewa city” is the authentic work done by me at Department of business administration, APSU Rewa (M.P.) for the partial fulfillment of Bachelor of Business Administration (B.B.A).

To the best of my knowledge, no piece of work has been done and submitted by anyone in this regard.

Date: 11/06/2012Jaya Panjwani
BBA VI Semester
DBA, APSU, Rewa (M.P.)

A shopping mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk...
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