Japan Nippon Paint

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Economy: Japan
Firm: Nippon Paint

Introduction to Japan economy
Show GDP figures and graph
Talk about labour market
Relate to Northern Rock issue, explain the cause, and how it effect the economy worldly in a quick spread How the housing market affected? Relate to Nippon paint, the problem Introduction to Nippon paint, history, main focus, growth and market share Explain the vulnerability, how Nippon largely exposed to the market (related to Nippon Steel),housing industry The solution to the strategic hell

Diversification
Coating pain in Automobile industry and electronic paints
Close government-industry cooperation, a strong work ethic, mastery of high technology, and a comparatively small defense allocation have helped Japan become the second largest economy in the world, after the US, at around US$4.5 trillion in terms of nominal GDP and third after the US and China in terms of purchasing power parity. Banking, insurance, real estate, retailing, transportation and telecommunications are all major industries. Japan has a large industrial capacity and is home to some of the largest and most technologically advanced producers of motor vehicles, electronic equipment, machine tools, steel and nonferrous metals, ships, chemicals, textiles and processed foods. It is home to leading multinational corporations and commercial brands in technology and machinery. Construction has long been one of Japan's largest industries, with the help of multi-billion dollar government contracts in the civil sector. Distinguishing characteristics of the Japanese economy have included the cooperation of manufacturers, suppliers, distributors and banks in closely-knit groups called keiretsu and the guarantee of lifetime employment in big corporations. Recently, Japanese companies have begun to abandon some of these norms in an attempt to increase profitability. (source: wikipedia)  

Japanese economy is the second largest economies in the world, only after the US,...
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