Japan 7-Eleven Promotion

Only available on StudyMode
  • Download(s) : 73
  • Published : March 8, 2013
Open Document
Text Preview
Promotion represents all of the methods of communication that a marketer may use to provide information to different parties about the product. Promotion comprises elements such as: advertising, public relations, personal selling and sales promotion. Advertising covers any communication that is paid for, from cinema commercials, radio and Internet advertisements through print media and billboards. Public relations is where the communication is not directly paid for and includes press releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs and events. Word-of-mouth is any apparently informal communication about the product by ordinary individuals, satisfied customers or people specifically engaged to create word of mouth momentum.

In order to attract more customers and increase revenue Japanese 7-Elevens offer not only food, drinks, and magazines, but also video games, the latest promotion 7-Eleven Japan have announced that they will be running a special game (Kingdom Hearts -HD 1.5 Remix) - promotion in Japan, up until March 11, 2013. If you pre-order the game from 7-Eleven in Japan before this date, then you will receive a product code for an exclusive downloadable original PS3 custom theme. You also receive the game a bit cheaper, and consoles such as Play Station 3 , PSP and others and music CDs, DVDs, digital card readers as well as seasonal items like Christmas cakes, Valentine's Day chocolates, and fireworks. On the other hand, in the morning, the office workers and the students to patronize the customer, because they are in a hurry, it will only purchase goods sight. At this point, it is necessary to spend time display of goods, so that goods can take the initiative to attract customer’s attention. Like the others companies do, the Japanese 7-eleven also promote through television, radio and others as well.

Support Media

Japanese customers are reluctant to use coupons at the checkout counter. A particular premium can be...
tracking img