Jaguar Land Rover Company Report
COMPANY ANALYSIS REPORT: JAGUAR LAND
ROVER AUTOMOTIVE LTD. (JLR)
TABLE OF CONTENTS
Summary ............................................................................................................................................................................... 1
Introduction .......................................................................................................................................................................... 2
Products ................................................................................................................................................................................ 2
Of Jaguar Cars ................................................................................................................................................................... 2
Of Land Rover ................................................................................................................................................................... 3
Competition: First of Porter’s 5 Forces ................................................................................................................................. 3
Internal Strengths (SWOT) and Competitive Advantage ...................................................................................................... 4
Internal Weaknesses (SWOT) ............................................................................................................................................... 4
External Opportunities (SWOT) ............................................................................................................................................ 5
External Threats (SWOT) ....................................................................................................................................................... 5
3 Strategic Recommendations
ROVER AUTOMOTIVE LTD. (JLR)
TABLE OF CONTENTS
Summary ............................................................................................................................................................................... 1
Introduction .......................................................................................................................................................................... 2
Products ................................................................................................................................................................................ 2
Of Jaguar Cars ................................................................................................................................................................... 2
Of Land Rover ................................................................................................................................................................... 3
Competition: First of Porter’s 5 Forces ................................................................................................................................. 3
Internal Strengths (SWOT) and Competitive Advantage ...................................................................................................... 4
Internal Weaknesses (SWOT) ............................................................................................................................................... 4
External Opportunities (SWOT) ............................................................................................................................................ 5
External Threats (SWOT) ....................................................................................................................................................... 5
3 Strategic Recommendations
Cited: 12 February 2013.] http://www.ukforex.co.uk/currencyconverter. 9|P a g e Laurence Parkins 1218923