5 FORCES MODEL OF COMPETITION AT
JACOBS CRACKER FOOD & BEVERAGES
HAJAR BINTI AHMEDY
DR AZZARINA ZAKARIA
DATE OF SUBMISSION:
31TH MARCH 2013
ARSHAD AYUB GRADUATE BUSINESS SCHOOL
UITM SHAH ALAM
Jacob's cream crackers was first manufactured more than 50 years ago, and was one of the first few renowned British biscuit brands to be available in Malaysia. Jacob's is a brand name which is synonymous with quality and wholesome nutritious goodness - a reputation that has endured over generations. Jacob's success can be attributed to the company's uncompromising standards in manufacturing high quality biscuits, its continuous research and product development, and its commitment to ensure that its product are relevant to changing consumer lifestyles, needs and taste buds. The Jacob's range of products has grown and evolved from a plain cracker to a comprehensive range of quality crackers and biscuits, including Cream Cracker, Weetameal, Hi-fiber, Low Salt Hi-fiber, Hi-Cal and it’s Oatmeal biscuits.
5 forces model of competition at Jacobs Biscuit
The strength and characteristics of a firm that operates in the same industry will differ from one to another. According to porter 5 forces model of competition, there are 5 forces model of competition which are substitute product, threat to new entry, potential new entrants, suppliers, buyers and rivalry among competing sellers. These 5 elements could be seen in Jacobs firm whereby Jacobs has been the choices of people for biscuits crackers.
For the first element of substitute product, it can be defined as the existence of a similar product. Substitute product can be it may different than the industry since the substitute’s product is always present. However, substitute product could cause buyers to switch from one product to another product due to many firms that create a diversified product but still similar to the product....