Itunes Analysis

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Case report
By: Pentinga, Steg & de Vries

Case 1
Emergent strategy: who will stop Apple’s dominance of the music delivery business?


In this report we “chessmind business” will tell you a bit more about iTunes a part of Apple inc. in this rapport we will formulate a strategy iTunes can follow for the next three to five years.

In this report you will read parts about, the development of iTunes so far, internal and external analysis of iTunes and the advised strategy for iTunes. By looking at the past, new strategies can be formulated. And after evaluating the formulated strategies by looking at the pro’s and con’s of all the strategies. The best strategy for iTunes is chosen.

We hope you enjoy reading this report and wish you good luck with implementing the new strategy.


Chessmind business

Margreet Steg
Vera Pentinga
Antje de Vries

Management summary

Chapter 1: Summary of the case
Chapter one contains the summary of the case in which will be explained what the mayor issues are for this case. iTunes is here defined as the main product in where the future will be discussed and its position in the nowadays music industry.

Chapter 2: the development of iTunes’ strategy
The problem statement is defined in this chapter. Questions such as “what can iTunes do to stay ahead of their competitors?” and “in what way are the music consuming methods changing?” are being introduced.

Chapter 3: Internal Analysis
The internal analysis of iTunes takes a look at the value creation. The question “what is the value of iTunes for the consumers?” is being discussed and the outcomes will be applied into the value chain. The value chain explains resources, competencies and ones where iTunes lack. Also the competitive advantage of iTunes is being discussed.

Chapter 4: External Analysis
To give a good view on...
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