1. Using your browser, view the following website - http://www.sandiegozoo.org/wap/index.html 2. Does the design of the Web page convey an appropriate message to users? What message do you think it conveys? What elements contribute to that message?
The design of the website is definitely appropriate. I was confused looking at the link for the San Diego Zoo and being redirected to a Safari. However, I now understand the zoo is moreso a safari and an education center. There is a lot of information on the website, but you can access the website and understand its message effectively.
If I were to convey the website concept in a few words it would be Safari and Fun for Kids and Family. The many pictures with kids, the brown color, and the images on the website all work to convey the messages of Safari, Family and fun. The educational aspect, the many animals also help convey a subtle tone of wildlife conservation and taking care of animals.
3. Does this site use branding standards effectively? How does it attempt to establish brand recognition or mind shard? Do you think this site is designed to answer market demands? Why or why not?
The site does use branding effectively. The images, colors and the simple message on top in (Bolder Letters) labeled Safari convey the message of a Safari Park. The Orange Color is vibrant, and the font is bold, fun and different, which is important for the theme of the website and actual onsite web-park.
4. Does this site appear to conform to any of the Web Accessibility Initiative (WAI) checkpoints? The website conforms to WAI checkpoints. As the website does not rely on color alone, the web layout...