ITC Competitor analysis
Origin
ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata, West Bengal. Its diversified business includes five segments: Fast Moving Consumer Goods (FMCG), Hotels, Paperboards & Packaging, Agri Business & Information Technology. Established in 1910 as the Imperial Tobacco Company of India Limited, the company was rechristened as the Indian Tobacco Company Limited in 1970 and further to I.T.C. Limited in 1974. The periods in the name were removed in September 2001 for the company to be renamed as ITC Ltd. The company completed 100 years in 2010 and as of 2012-13, had an annual turnover of US$ 8.31 billion and a market capitalization of US$ 45 billion. It employs over 25,000 people at more than 60 locations across India and is part of Forbes 2000 list.
Products
The products offered by ITC are cigarettes, foods, lifestyle apparels, personal care products, stationary, safety matches and agarbattis, hotels, paperboards, packaging and printing and information technology.
Market and USP
To capitalize on the growing consumer packaged goods industry, ITC InfoTech has launched the Siebel Innovation Pack for Trade Promotion Management(TPM);this proprietary solution has been developed in partnership with Oracle. This is the USP of ITC Infotech.
Besides having a partnership with SAP, ITC Infotech offers extensive SEP related services to Fortune companies too. ITC Infotech specializes in providing services in BusinessObjects, NetWeaver.
They also started using retort pouches for sterilization process happening. Sterilization process destroys the microorganism from time to time.
Opportunities
1. Tap rural markets and increase penetration in urban areas
2.Mergers and acquisitions to strengthen the brand
3.Increasing purchasing power of people thereby increasing demand
4. More publicity of hotel chains to increase market share
Challenges and Threats
1. Strict govt regulations and policies regarding cigarettes
2.Intense and increasing competition
ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata, West Bengal. Its diversified business includes five segments: Fast Moving Consumer Goods (FMCG), Hotels, Paperboards & Packaging, Agri Business & Information Technology. Established in 1910 as the Imperial Tobacco Company of India Limited, the company was rechristened as the Indian Tobacco Company Limited in 1970 and further to I.T.C. Limited in 1974. The periods in the name were removed in September 2001 for the company to be renamed as ITC Ltd. The company completed 100 years in 2010 and as of 2012-13, had an annual turnover of US$ 8.31 billion and a market capitalization of US$ 45 billion. It employs over 25,000 people at more than 60 locations across India and is part of Forbes 2000 list.
Products
The products offered by ITC are cigarettes, foods, lifestyle apparels, personal care products, stationary, safety matches and agarbattis, hotels, paperboards, packaging and printing and information technology.
Market and USP
To capitalize on the growing consumer packaged goods industry, ITC InfoTech has launched the Siebel Innovation Pack for Trade Promotion Management(TPM);this proprietary solution has been developed in partnership with Oracle. This is the USP of ITC Infotech.
Besides having a partnership with SAP, ITC Infotech offers extensive SEP related services to Fortune companies too. ITC Infotech specializes in providing services in BusinessObjects, NetWeaver.
They also started using retort pouches for sterilization process happening. Sterilization process destroys the microorganism from time to time.
Opportunities
1. Tap rural markets and increase penetration in urban areas
2.Mergers and acquisitions to strengthen the brand
3.Increasing purchasing power of people thereby increasing demand
4. More publicity of hotel chains to increase market share
Challenges and Threats
1. Strict govt regulations and policies regarding cigarettes
2.Intense and increasing competition