Itc's Ge Matrix

Only available on StudyMode
  • Topic: ITC Limited, Marketing, Yogesh Chander Deveshwar
  • Pages : 9 (1465 words )
  • Download(s) : 739
  • Published : September 11, 2012
Open Document
Text Preview
INTRODUCTION
ITC Limited , is an Indian conglomerate with a turnover of US $ 6 billion and a market capitalization of over US $ 22 Billion. The company is currently headed by YOGESH CHANDER DEVESHWAR. It employs over 26,000 people at more than 60 locations across India and is listed on FORBES 2000. ITC Limited completes 100 years on 24th August, 2010. ITC BUSINESS PORTFOLIO

• Fmcg Paper & Packaging
• Hotels
• Agri Business
• Information Technology
• Cigarettes
• Personal Care
• Foods
• Lifestyle Retailing
• Education & Stationery
• Matches
• Incense Sticks ,
Cigarettes
• W. D. & H. O. Wills
• Gold Flake
• Navy Cut
• Insignia
• India Kings
• Classic (Verve, Regular, Mild & Ultra Mild)
• Silk Cut
• Scissors
• Capstan
• Berkeley
• Bristol
• Lucky Strike
• Flake .
Strategies
• Market leadership
• Powerful brands across segments
• Extensive FMCG distribution network
• Direct serving to 2 million retail outlets
Hotels…
• ITC Welcomgroup Hotels, Palaces and Resorts is India's second largest hotel chain with over 100 hotels. • They have 4 brands in hotels
competitors
• TAJ GROUP OF HOTELS
• OBEROI GROUP OF HOTELS

Strategies
• Their strategy has been clearly to focus on a few niche areas and provide unique and differentiated value propositions to their guests. • Their brands ITC Hotel, Welcome Hotel, Fortune and Welcome Heritage, which spans luxury to mid-market segments, have been on a growth trajectory in recent months. They have leveraged the unique advantages that India offers in terms of diversity and heritage. • The physical architecture of their properties are unique and offer a local flavour to discerning guests. In FMCG

Foods business
• Kitchens of India
• Aashirvaad
• Minto
• Sunfeast
• Candyman 
• Bingo  brands in ready to eat.
• Staples
• Confectionery
• Snack Foods
Personal Care Products business
• Fiama di Wills
• Vivel
• Essenza di Wills
• Superia  brands of products in perfumes
• Haircare and skincare
Safety Matches and Agarbattis
• Ship  (through ownership of WIMCO)
• IKno
• Mangaldeep
• Aim  brands
Competitors
• HUL
• BRITANNIA
• PARLE
• NESTLE
Strategies
o Their strategy is to consolidate and offer a greater range in the existing categories and grow these markets. Agri-business…
• ITC's Agri-Business is India's second largest exporter of agricultural products. ITC is one of the India's biggest foreign exchange earners (US $ 2 billion in the last decade). • The Company's 'e-Choupal' initiative is enabling Indian agriculture significantly enhance its competitiveness by empowering Indian farmers through the power of the Internet. • The company places computers with Internet access in rural farming villages; the e-Choupals serve as both a social gathering place for exchange of information (choupal means gathering place in Hindi) and an e-commerce hub. Paper boards & specialty papers

• Coated Virgin Boards
• Coated Recycled Boards  
• Barrier Poly Coated
• Cast Coated
• Graphic
• Others    
• Cigarette Tissue and Components
• Fine Printing
• Packaging
• Decor Papers
• Niche Products

SWOT
Strengths
• It has a strong global presence and is considered as a market leader in both the domestic as well as the international markets. • It uses economies of scale for reducing the cost, as its huge expansion diversifies the overall risk involved with the economic performance. • It takes steps in adjusting the Ingredients and product offerings in order to comply with the upgraded health standards deemed necessary by the USDA. •  It has a firm real estate portfolio.

• It is recognized as one of...
tracking img