Isuzu Iloilo Corporation

Topics: Philippines, Chevrolet Tavera, Iloilo City Pages: 6 (2124 words) Published: August 2, 2011

Isuzu, before it is known today was first introduced in the Philippines in the 1950s through its trucks. Twenty years later, General Motors and Isuzu forged a partnership and GM Philippines was created in 1972. In span of two decades, several changes in management occurred which finally led to the creation of Isuzu Motors Pilipinas. In 1999, now fully owned by Isuzu Motors Limited in Japan.

Isuzu Philippines Corporation (IPC) was established in August 7, 1995 as a joint venture company with Isuzu Motors LTD., Mitsubishi Corporation, Ayala Corporation and Rizal Commercial Banking Corporation. On one hand, Isuzu Iloilo Corporation (IIC), an off-shoot of Isuzu Philippines Corporation opened on January 2, 2007 at Sen. Benigno Ave. San Rafael, Mandurriao, Iloilo City is a franchised dealer of Isuzu commercial vehicles, partially owned by Ayala Corporation. It sells Isuzu Crosswind variants, Dmax variants and Alterra. Aside from selling Isuzu units, the company also offers vehicle repairs, detailing, painting and other car parts and services provided that it must be of Isuzu brand. The facilities are designed to make the dealership visit of customers delightful. It has a showroom that houses the latest car models of Isuzu. Clients can also test drive the vehicles. While availing for vehicle services, clients can stay in their customer lounge with overflowing coffee and has a TV to watch their favorite shows while parents can coax their children in the children’s playpen. The company further employs the latest technology in upgrading its tools and equipment. Systems and process are continuously reviewed to provide superb service.

Isuzu Iloilo Corporation, in pursuit of excellence continues its journey with a steadfast commitment to excellent service in the automotive industry. IIC takes pride in having values driven and highly skilled associates. Following the core values of the company pervades its dealings with its valued customers. The relationships strengthen and prosper under the ideals of kinship and respect.


Being the company’s most valuable asset, IIC also vows to provide its associates with opportunities for career and personal growth. IIC draw strength from its dynamic pool of young talents as it continues to grow. Not only honing every associate through career development does IIC focuses on. It also has its share in giving to the community what is due to them. An order from the Finance and Admin manager has been mandated to donate all drums that store their mechanic oils to every barangay in the city that will serve as garbage bins. In Cebu, Isuzu also gave huge jars in every district parks that will, too serve as trash bins for tourists. More so, Isuzu Philippines Corporation in totality, supports mangrove protection and reforestation in Palawan through adapting hectares of mangrove plantation in the area. Together, the team is committed to fulfill its aspirations and face the challenges along its journey to success.



Isuzu Iloilo Corporation is an avenue where there seems to have no apparent and felt competition among associates. I have to say that it best fits the workforce who already surpassed the pressure stage in their career, who already have families to sustain and raise. In my more than a month stay in the company, I have observed that everyone does their job in a relaxed manner amidst series of deadlines and reports from the manager. They help each other in pursuit of organizational goals and like any other organization, they are a family governed by their core values-integrity, excellence, commitment, teamwork and concern for others. Also, aside from the formal groups, associates involve themselves in informal groups. Informal groups most of the time eat together and even goes home together. They, too hold a...
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