A Cultural & Economic
Executive Summary- Cultural Aspects
The threat of war always exists when dealing with the Middle East, and particularly in Israel. Israel has hot summers and rainy winters with snow in the mountains. About 90% of the Israeli population live in urban areas and have large families. Marriage is a monogamous relationship and children stay very close with their families after marriage.
The amount of people in secondary education (university) is rapidly increasing. The work days in Israel are Sunday through Thursday, one-half day on Friday, and closed all day Saturday. Israel's government is a parliamentary democracy with two main political parties. Israel has a widely diverse population that is 8l% Jewish.
English is the commonly used language for business, but Hebrew is the official language of Israel. In the business world the proper greeting is a handshake, and time is viewed very monochronicly. The dress style reflects Western culture, and professionals wear suits.
Most people in Israel live in apartments and the living conditions are constrictive due to the large family size. Israeli's enjoy various recreational activities in the limited spare time they have. In general, Israeli culture does not differ all that much from our Western culture, although they are a few issues which should be addressed before promoting a product in Israel.
Executive Summary-The Economy
There are a few problems that would affect the marketing and distribution of products in Israel. One of the problems in advertising a product is the fact that television does not allow any advertisements. Another major hurdle is the levies imposed on many imported products thus raising the price structure which makes it hard to be competitive with local products. Almost all imported products are subject to "harama" which is Israel's way of taxing the product at a higher value. All measurements and... [continues]
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