Isp Business Plan

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This sample business plan has been made available to users of Business Plan Pro®, business planning software published by Palo Alto Software, Inc. Names, locations and numbers may have been changed, and substantial portions of the original plan text may have been omitted to preserve confidentiality and proprietary information.

You are welcome to use this plan as a starting point to create your own, but you do not have permission to resell, reproduce, publish, distribute or even copy this plan as it exists here.

Requests for reprints, academic use, and other dissemination of this sample plan should be emailed to the marketing department of Palo Alto Software at marketing@paloalto.com. For product information visit our Website: www.paloalto.com or call: 1-800-229-7526.

Copyright © Palo Alto Software, Inc., 1995-2009  All rights reserved.

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Confidentiality Agreement

The undersigned reader acknowledges that the information provided by _________________________ in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _________________________.

It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to _________________________.

Upon request, this document is to be immediately returned to _________________________.

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This is a business plan. It does not imply an offering of securities.

1.0 Executive Summary1
Chart: Highlights2
1.1 Mission2
2.0 Company Summary2
Table: Past Performance3
Chart: Past Performance4
3.0 Services4
3.1 Service Description4
3.2 Fulfillment5
3.3 Future Services6
4.0 Market Analysis Summary6
4.1 Market Segmentation6
Table: Market Analysis6
Chart: Market Analysis (Pie)7
4.2 Service Business Analysis7
4.2.1 Competition and Buying Patterns7
4.2.2 Main Competitors7
4.2.3 Risks9
4.2.4 Business Participants10
5.0 Strategy and Implementation Summary12
5.1 Competitive Edge13
5.2 Marketing Strategy13
5.2.1 Marketing Programs14
5.3 Sales Forecast14
Table: Sales Forecast14
Chart: Sales Monthly15
Chart: Sales by Year15
5.4 Strategic Alliances16
6.0 Management Summary16
6.1 Management Team17
6.2 Personnel Plan17
Table: Personnel17
7.0 Financial Plan17
7.1 Important Assumptions18
Table: General Assumptions18
7.2 Break-even Analysis19
Chart: Break-even Analysis19
Table: Break-even Analysis19
7.3 Projected Profit and Loss20
Chart: Gross Margin Monthly21
Chart: Gross Margin Yearly21
Table: Profit and Loss20
Chart: Profit Monthly22
Chart: Profit Yearly22
7.4 Projected Cash Flow23
Chart: Cash23
Table: Cash Flow24
7.5 Projected Balance Sheet25
7.5 Projected Balance Sheet25
Table: Balance Sheet25
7.6 Business Ratios25
7.6 Business Ratios25
Table: Ratios26
Table: Sales Forecast1
Table: Personnel2
Table: Personnel2
Table: General Assumptions3
Table: General Assumptions3
Table: Profit and Loss4
Table: Profit and Loss4
Table: Cash Flow5
Table: Cash Flow5
Table: Balance Sheet6
Table: Balance Sheet6
1.0 Executive Summary

Web Solutions, Inc. (Web Solutions) is an Internet Service Provider (ISP) based in Phoenix, Arizona. The company offers the following services to its customers:

• Dialup and dedicated Internet access (up to 64 Kbps). • High bandwidth Internet access (128 Kbps).
o Integrated Services Digital Network (ISDN).
o Digital Subscriber Line (DSL)....
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