Is Oracle Dying?

Topics: Oracle Corporation, Oracle Database, Database management system Pages: 15 (4256 words) Published: March 23, 2013
Oracle Corporation was founded in Jun 1977 by Larry Ellison, Bob Miner, Ed Oates. Over the years, it has risen to become almost indisputable leader of the Relational Database Management System (RDBMS) market with 44% (Source: IDC 2009) – at least, for now, though, no one is sure how long that numero uno position will last. There were heady days of 1996-2008 or so when Oracle ruled the world of RDBMS. It was unchallenged crown king that could do no wrong. Hundreds of thousands of Database engineers, architects, administrators spoke of Oracle as if it was actually the famed “Oracle of Delphi”. Conference passes to Oracle Open World were so coveted that it was distributed to star employees in any company using Oracle Products.  However, after 2008, the downward spiral has been very perceptible to the database communities. The hush-hush talks could now be heard very loud and clear. Only that Oracle was perhaps hearing but valiantly choosing not to listen. It continued to maintain the arrogance of a star past its prime - denying that it was aging, claiming that the talent would always trump the age. I think the Oracle Goliath had forgotten that for every arrogant Goliath, there is a David that is bound to introduce it to its nemesis.  But my guess this downward spiral perhaps set into motion long before 2008 or so when world started noticing it. Time machine

Let us trace Oracle Journey through its very meager beginnings and how it lost its course along the way. The chronological sequence of this journey could be roughly as I have shown below:- 1977  SDL (Oracle's predecessor) founded

1978   Oracle Version 1 developed 
1979   First commercial SQL RDBMS
1983   Oracle Version 3, first RDBMS developed to run on mainframes, PC, minicomputers, VMS 1984   first RDBMS to offer read-consistency 1985   Released of Oracle Version 5, first RDBMS in client/server environments 1986   Oracle IPO (NASDAQ)

1987   Rises to number one in the world for RDBMS, Oracle gets into building enterprise applications 1988   Oracle Version 6 with several new features: PL/SQL, Row-level locking 1989   Oracle provides DB support for OLTP and moves its HQ to Redwood Shores, California 1990   Launches Oracle Applications Release 8

1992   Launched Oracle 7, offers full applications implementation methodology 1993   Client/server environments enhancements
1994   Oracle receives the industry’s first security clearance 1995   Debuts first 64-bit RDBMS
1996   Releases feature rich 7.3, with different types of data types - text, maps, audio, video, or images, develops an open standards-based, web-enabled architecture 1998   Oracle8 Database & Oracle Applications 10.7 - first enterprise computing company to use Java 1999   Offers its first DBMS with XML support

2000   Oracle E-Business Suite Release 11i
2001   Oracle9i Database with Oracle RAC,  first RDBMS to complete 3 terabyte TPC-H record 2002  Oracle RDBMS passes 15 industry standard security evaluations – first RDBMS to achieve this 2003  Oracle debuts Oracle Database 10g, more robust clustering software 2004  Declares Oracle “the Information Company” and spreads into many other areas 2005  Acquires rival PeopleSoft, releases first free database, Oracle 10g XE 2006   Declares a 30-year commitment for open standards computing, giving customers “Unbreakable Linux” 2008  HP Oracle Database Machine/Exadata storage

2009  Gets into too many things - including BEA products, launch of Oracle Fusion Middleware, 11g advance Oracle 2010   Oracle acquires Sun Microsystems, announces Sun based Exadata/Exalogic machines 2011   Keeps adding bells and whistles to same Exadata/Exalogic machines 2012   Announces initiative focused on Cloud

Rise of Oracle
Most of the engineers in software industry were not even born when in late seventies, it struck young Larry Ellison, after reading paper written by Dr Edgar F. Codd (1970) on relational database management systems titled "A Relational Model of Data for...
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