The term globalization is often used in the sense to refer to the growing integration of societies across the world. It can be seen as a process by the world is to be transformed into a single global system. As a consequence of globalization, distant occurrences and developments can come to have serious domestic impacts. In another words globalization represents a significant shift in a spatial reach of social action and organization towards international scale.
In order to understand globalization we will begin by assessing the Globalist account, globalists argues that the growth in global culture shows a decline in national culture. [The positive globalist focus on the progress of possibilities in a “global village” on the other hand the pessimistic globalist focus rather on the democratic nature of the free market and the benefits of greater choice for the consumer]. Optimists suggest that globalization offers an improved quality of life, living standards and a chance to bring people together through improved connectivity throughout the world. The Internet is one medium through which many theorists see stretched [tretched social relations] and opportunities for sharing of cultures and understanding between different nations making us all ‘world citizens’ thanks to new technologies the physical place no longer gets in the way when creating a community.
Marshall McLuhan (date) , a media theorist has developed the “global village” in the 1960’s, he refers to the transferring of culture and the developing of communities across physical boundaries. The basic precepts of his view are that the rapidity of communication through electric media echoes the speed of the senses. Through media such as the telephone, television and more recently the personal computer and the 'Internet', we are increasingly linked together across the globe and this has enabled us to connect with people at the other side of the world as quickly as it takes us to contact and converse with those who inhabit the same physical space (i.e. the people that live in the same village). We can now hear and see events that take place thousands of miles away in a matter of seconds, often quicker than we hear of events in our own villages or even families, and McLuhan argues that it is the speed of these electronic media that allow us to act and react to global issues at the same speed as normal face to face verbal communication.
Pessimistic globalists regard globalization with hostility, believing that it increases inequality between nations, threatens employment and hinders social progress. They argue that the inequality is caused by the growth of ownership and the use of communication technologies [more so on domestic level](?) . Inequality shows a bigger gap between the “information rich” and the “information poor” groups. Moreover they believe that the giant multi-national companies (usually American) stand to benefit since the US has a dominant economic, cultural and military position in the global scheme of things. Their ownership of the media leads to controlling of distribution with profound consequences for other media forms. The growth in advertising financial services and audio maximization results in a range of poorer quality programming. Global media and cultural corporations have...