Is Globalization Americanization?

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  • Topic: Globalization, New York City, Culture
  • Pages : 2 (725 words )
  • Download(s) : 59
  • Published : April 22, 2013
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It took me a while to try to work “glocal” out. This is my way of saying I had a tough time trying to wrap my mind around what exactly is glocal. To me it is open to interpretation; people will have their own theories on what it means. To me it is something that is global but has a slight variation to fit in locally or think local but act global. I see it as thinking global but adapting business to fit local needs and demands while having a global approach to the business, basically, honoring business traditions and customs and adapting product and services for regional intake according to local culture. Cultural items become glocal when they can be seen and found around the world but are changed to fit in locally. These items can be globalized at any time, whenever a company wishes to go global then it can modify changes according to local standards. Walmart is well known just like McDonalds, they have 6,155 stores internationally. These stores have merchandise and practices to fit into the local cultures. This is also the case for stores in the U.S. For instance, the Walmart in our little town has merchandise specifically for our area and the Walmart 15 miles away in another town sell merchandise specifically for that town.

I have been trying to say away from McDonalds; even in last week’s paper, to me it was like beating a dead horse. I tried to use examples not many classmates would have used. To me it would be nice for the reader to have something different to read instead of having a dozen or so papers all using the same examples. This worked for me because it made my research interesting and I was able to learn new things. This week I will play it safe and use only examples used in the textbook, which by the way, was informative. This brings me back to McDonalds, which is a very good example. McDonalds is a U.S based company who has expanded to 119 countries. As a glocal company they ensure their foods looks and taste the same everywhere, uniformity is...
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