Is Apple’s strategy in its computer business strong enough to compete successfully against Dell and HP?
From Exhibit 3 we can see that in 2008 Apple upholds 8.5 % of the U.S. PC Market. Today’s generation are now more techno aware and therefore their expectations are higher than what they used to be. Apples rivals such as Dell and Hewlett-Packard possess a large size of the market at 31.9% and 25.3% respectively.
From analysing the case study it is evident that a vast majority of consumers prefer Dell and HP’s computers to that of Apple’s. Dell offers a variety of computers offering a variety of prices all depending on the type of computer you choose to buy. They offer different packages for the individual consumer. Consumers expect the highest quality at a reasonable price. They offer a diverse mix of products from “low end models to state of the art computers”. The difficulties that Apple is facing as a company is that their designs may be too complicated for some consumers, making them change preferences. Apple has created a select amount of computers and these are targeted towards the more business niche of customers “Mac Pro – aimed at professional and business users”. Apples prices are more prestige in comparison to HP and Dell.
Apples strategy is to continue to create and improve innovation, to be one step ahead of their rivals. Their aim is to create something that no one else has the capability to copy or imitate. Even though there computers attract a certain genre of consumers. Apple are relying on the fact that through the creation of their new technology products such as the “iPod, iTunes, and the iPad” that customers will turn to their computer products with the thought the other apple products are as reliable. “Many analysts still projected that Apple’s greatest opportunity for growth would come from the projected halo effect of iPods and iPhones. Apple has created a huge following with the brand name, however with Apples broad...
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