Iptv Market Research
2.0 Market Research
Industry Profile and Outlook
Our company will operate in the internet television industry. The industry is relatively new, fast growing and revolutionary. Our company will broadcast channels from Russia and other post soviet countries through Internet Protocol Television system (IPTV). IPTV is the digital distribution of television content via internet. IPTV allows the users to choose channels and show from an archived database either by streaming it from the server to a media player or directly downloading it to the user’s PC. This service is also known as TV on Demand. The peak times usually occur at 10pm and the data transfer can rise to 12GB per second, and that calls for a need of powerful servers, often maintenance and reliable internet provider. The figurine below shows the benefits of IPTV to all interested parties.
Our top competitors would be NetFlix, the biggest TV on Demand company in the US, International Media Broadcasting (IMB), who provides foreign language ethnic television, and Russian Canadian Broadcasting Corporation (RCB). Even though our target market, which is Russian speaking population of Canada, maybe not so important for NetFlix, this company still stays as a top competitor for us since many people from post soviet area who live in Canada for a significant time may not even look for Russian television and just subscribe to what is well known, these findings put our marketing strategy to a top priority. Our advantage is that NetFlix doesn’t stream any Russian channels or movies in Russian language or with subtitles. The RCB too doesn’t stream channel to choose from only selected programs or own news reviews on North America and CIS which is a really narrow choice for clients but still can draw our clients since RCB are located in Toronto and streaming also through Roger’s and Bell’s channels. The IMB company ,the most relevant competitor to our target market, is streaming 11 Russian channels which is from
Industry Profile and Outlook
Our company will operate in the internet television industry. The industry is relatively new, fast growing and revolutionary. Our company will broadcast channels from Russia and other post soviet countries through Internet Protocol Television system (IPTV). IPTV is the digital distribution of television content via internet. IPTV allows the users to choose channels and show from an archived database either by streaming it from the server to a media player or directly downloading it to the user’s PC. This service is also known as TV on Demand. The peak times usually occur at 10pm and the data transfer can rise to 12GB per second, and that calls for a need of powerful servers, often maintenance and reliable internet provider. The figurine below shows the benefits of IPTV to all interested parties.
Our top competitors would be NetFlix, the biggest TV on Demand company in the US, International Media Broadcasting (IMB), who provides foreign language ethnic television, and Russian Canadian Broadcasting Corporation (RCB). Even though our target market, which is Russian speaking population of Canada, maybe not so important for NetFlix, this company still stays as a top competitor for us since many people from post soviet area who live in Canada for a significant time may not even look for Russian television and just subscribe to what is well known, these findings put our marketing strategy to a top priority. Our advantage is that NetFlix doesn’t stream any Russian channels or movies in Russian language or with subtitles. The RCB too doesn’t stream channel to choose from only selected programs or own news reviews on North America and CIS which is a really narrow choice for clients but still can draw our clients since RCB are located in Toronto and streaming also through Roger’s and Bell’s channels. The IMB company ,the most relevant competitor to our target market, is streaming 11 Russian channels which is from
References: : Feasibility study http://web.ebscohost.com.rap.ocls.ca/bsi/pdfviewer/pdfviewer?sid=acce13d5-4f63-4454-8d54-121b65438a17%40sessionmgr11&vid=2&hid=24 http://en.wikipedia.org/wiki/Internet_television http://www.iptvmagazine.com/stats.html http://www.iptvmagazine.com/2010_12/IPTVMagazine_2010_12_Market_Update.html http://web.ebscohost.com.rap.ocls.ca/bsi/pdfviewer/pdfviewer?sid=22a07d9b-ddee-4e23-826c-acc507a19b2b%40sessionmgr11&vid=31&hid=24 http://www.mixtv.ca/aboutrcb_e.php http://www.imb-plus.tv/index.php/id/147