Just because of Iphone's strong practicability, ti's consumers can cover all ranges of people. Customers and prospects are influenced by a number of cultural and social forces, as well as personal factors (Duncan, et. ac, 2008, p93), so based on consumers different biological and psychological needs like lifestyles, age, education, occupation, and cultural, the Iphone's consumers can be segmented as follow: \
1. Businessman: \
This kind of people always have high requires to their mobile phone, they need a large storage to store a lots of contacts numbers and business information, they also need many convenient functions like high speed web browser, long standby battery, all kind of business softwares. Businessman mostly use Iphone as a business tool, and also welcomely other entertainment functions.\
All the fashion-workers pay most attention to the phone's design, and change their phones frequently. Generally speaking, fashion designing will cause the phone price increasing, the fashion-workers must have the strong purchase ability, however, Iphone leading the smartphone design and keeping the reasonable price after several updates, which is just what the fashion-workers want.\
Public usually include the customers who have low income and education. They just focus on the cost benefit they can get, but not have much interested in the phone's high-techlogical functions, the high price smart phones will not be their best choice. Though Iphone have many advanced functions, still can not attract the public, so, just a part of public who have high income will be Iphone's customers, to most of public, Iphone still a luxury product.\
4. High social status:\
Iphone also have a group customers who have high income and... [continues]
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