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iphone marketing in china

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iphone marketing in china
The IPhone is a very smart phone that was made by Apple. This smart phone is very popular in the world, especially in China. In China now, it is no exaggeration to say that iPhone can be seen everywhere. Obviously, China is a big marketing of Apple. IPhone came to China in 2007. Before it came, the brand Apple was well known in China. Thus, iPhone was sold very successful because the iPhone knows what Chinese really need now. So not only teenagers but also businessmen want to have one. The IPhone means friend and friendly tools to Chinese. Although iPhone had taken the first step to success, it also has a long way to live in China. Firstly, a research and an analysis of apple market share and target customers will be shown in essay. Then, SWOT about iPhone in China will be argued.

Firstly, I researched the iphone’s marketing strategies in China last year. Here is a table of my results.
Place: at University
Random samples: all the students and staffs
Numbers: 50
Time: March, 2012
Number
Age
Profession
The brand of phone they use
1
24
Student
Nokia
2
21
Student
Blackberry
3
19
Student
Apple
4
19
Student
Apple
5
21
Student
HTC
6
23
Student
Samsung
7
42
Teacher
Apple
8
53
Teacher
Nokia
9
39
Chef
Nokia
10
24
Student
Apple
11
37
Shop assistant
HTC
12
18
Student
Apple
13
20
Student
Apple
14
22
Student
HTC
15
22
Student
Samsung
16
22
Student
Apple
17
24
Student
Nokia
18
18
Student
Apple
19
41
Teacher
Nokia
20
25
Student
Apple
21
19
Student
Apple
22
23
Student
Apple
23
36
Teacher
Samsung
24
24
Student
Samsung
25
18
Student
HTC
26
19
Student
Apple
27
20
Student
Apple
28
20
Student
Apple
29
19
Student
Apple
30
19
Student
Samsung
31
46
Chef
Apple
32
32
Shop assistant
Apple
33
26
Student
HTC
34
30
Shop assistant
Apple
35
19
Student
Apple
36
18
Student
Apple
37
20
Student
Apple
38
20
Student
Acer
39
25
Student
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