Iphone in South Korea
Table of Contents
Table of Contents 1
Acknowledgement 2
Introduction 3
Questions:
1. What are some of the competitive forces that have made the business environment for Apple more complex in recent years? 4
2. Which aspects of the South Korean market have significant implications for the success or failure of the iPhone in the market and why? 6
3. Besides market entry strategy and marketing mix, what other aspects of the planning process should Apple consider before entering the South Korean market? 8
4. Discuss the relative pros and cons of each of the marketing mix elements Apple might consider implementing in its strategy. In your opinion, how should Apple approach the iPhone’s entry into the South Korean market? 10
5. Assuming Apple implements the strategy you have outlined in question 4, identify some ways in which Apple might monitor the progress and success (or failure) of the marketing mix. 14
Conclusion 15
ACKNOWLEDGEMENT
Assalamualaikum w.b.t, first of all, we would like to thank ALLAH for blessing us. With ALLAH blessing, we have managed to complete this case study report.
This report represents the endless efforts of a continuous learning process involving many individuals. For those who have contributed their time and ideas, we are sincerely appreciated it, especially to our Global Marketing lecturer, Prof. Madya Dr. Roaimah Binti Omar that has guides and supervises u. Without their ideas, support and guidance, this report would probably be null and meaningless.
Our gratitude also goes to our fellow classmates and friends that have shown a good assistance to us during the process of completing this case study report. They have given us a guidance, inspiration, motivation and full cooperation throughout the process of this. Not to forget our thanks to our parents and family for
Table of Contents 1
Acknowledgement 2
Introduction 3
Questions:
1. What are some of the competitive forces that have made the business environment for Apple more complex in recent years? 4
2. Which aspects of the South Korean market have significant implications for the success or failure of the iPhone in the market and why? 6
3. Besides market entry strategy and marketing mix, what other aspects of the planning process should Apple consider before entering the South Korean market? 8
4. Discuss the relative pros and cons of each of the marketing mix elements Apple might consider implementing in its strategy. In your opinion, how should Apple approach the iPhone’s entry into the South Korean market? 10
5. Assuming Apple implements the strategy you have outlined in question 4, identify some ways in which Apple might monitor the progress and success (or failure) of the marketing mix. 14
Conclusion 15
ACKNOWLEDGEMENT
Assalamualaikum w.b.t, first of all, we would like to thank ALLAH for blessing us. With ALLAH blessing, we have managed to complete this case study report.
This report represents the endless efforts of a continuous learning process involving many individuals. For those who have contributed their time and ideas, we are sincerely appreciated it, especially to our Global Marketing lecturer, Prof. Madya Dr. Roaimah Binti Omar that has guides and supervises u. Without their ideas, support and guidance, this report would probably be null and meaningless.
Our gratitude also goes to our fellow classmates and friends that have shown a good assistance to us during the process of completing this case study report. They have given us a guidance, inspiration, motivation and full cooperation throughout the process of this. Not to forget our thanks to our parents and family for