Iphone 3gs Entreing China Market

INTERNATIONAL MARKETING PLAN
iPhone: Entering the Chinese Market

By Mark Regan

Table of Contents

1. Executive Summary....................................................................................................1 2. Introduction.................................................................................................................1 3. Situation Analysis .......................................................................................................2 3.1 Stakeholders ..................................................................................................2 3.2 Environment Analysis .....................................................................................2 3.2.1 Political & Legal Environment ...............................................................2 3.2.2 Economic Environment.........................................................................3 3.2.3 Social & Cultural Factors ......................................................................3 3.2.4 Technical Environment..........................................................................3 3.3 SWOT Analysis ...............................................................................................3 3.3.1 Strengths ..............................................................................................3 3.3.1.1 Technical Innovation and 100% Control ......................................3 3.3.1.2 Software Development Experience ............................................4 3.3.1.3 High switching costs ...................................................................4 3.3.1.4 Strong Relationships with 3rd Party Manufactures .....................4 3.3.1.5 Upgradability ...............................................................................5 3.3.2 Weakness ............................................................................................5 3.3.2.1 Apple’s Weak Brand in China... [continues]

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