To survive in the global and competitive business environment, it is essential for a company’s to conduct extensive research so that they can develop a strong brand image from the initial stage as it leads to greater financial benefits for the company. The marketing plan of Apple’s iPad is the topic where an effective marketing strategy is developed to ensure its success in the global competitive market where major plays such as Sony, Compaq and Dell have a significant impact upon Apple’s strategies. Apple’s latest ipad is the revolutionary product which is a portable mini device used as a pc anywhere with its wide range of options and innovative design. Apple’s marketing strategy will be focusing upon the product design, brand positioning, price and promotion of iPad in the global market. This will be linked to the research and analysis of the environmental forces and SWOT analysis to understand the company’s position. Apple’s market strategy will be incorporated with the generic business strategy which is towards growth and maintaining a strong position in the market through its innovative products. Apple will use competitive marketing strategy for its iPad where two such strategies can be developed which are differentiation and Focus to make iPad a success in the global market. Marketing planning and strategies can become highly effective if Apple focuses upon its strategic human resource management and make continuous efforts to redesign its marketing plan to survive successfully. Company Description
Apple Corporation is a highly successful organization that aims to advance in the technology field through its high quality and innovative products. The success of Apple is primarily based upon its innovation and dynamic technological advancement it takes to give its customers the ease and luxury to use its products. Apple’s latest product iPad is launched to compete with existing computers and tablet technology, as it is a portable high tech device for the usage of all needs of an individual whether personal or business use. Environmental Analysis/PEST Analysis
This analysis will help in identifying the factors that affect the organization’s ability to perform efficiently in the global markets. Political Forces:
The political factors affect the organization’s ability to operate efficiently in foreign markets. Therefore, Apple’s operations are affected by political conditions of developing countries in Asia where it is unable to meet its organizational targets successfully. The increasing suicide bomb rate and terrorism is another reason that limits the ability of Nestle to operate in some countries. Moreover, the changing legal requirements regarding the sales tax, import and export duties also affect Apple in terms of its rising costs and limitation to have access to a greater market. Economical Forces:
Economical factors affect organization’s ability to expand its business and achieve organizational objective of growth. The recent recession has slowed down economic activity and resulted in increase of prices of law materials, which have increase the costs and ultimately the prices of products. Apple faces low demand due to the big economies collapsing and going under stabilization phase, which has forced countries to boost their economy by discouraging imports and encouraging exports (Ball, McCulloch, Frantz & Minor, 2006). Socio-Cultural Forces:
In today’s business enjoinment, people belonging to different backgrounds, experiences, values and cultures work together in multinational organizations with common objectives of gaining success in competitive global markets. Therefore, this creates a critical challenge for organizations to help employees develop positive and interpersonal relationships so that all people can work productively while respecting other’s culture and backgrounds. Apple has focused upon the cultural values of its employees as well as...