Investor's Perception

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CERTIFICATE

This is to certify that the contents of this report entitled “Investor’s Perception and Behavior Regarding Mutual Fund”

by Mitesh Dhoriya

submitted to B. K. School of Business Management for the Award of Master of Business Administration (MBA Semester-II) is original research work carried out by them under my supervision.

Dr. Prateek Kanchan
B K School Of Business Management
Gujarat University

Date:-
Place:-

ACKNOWLEDGEMENT

Summer training is a bridge connecting the educational qualification and the professional use. It is the path leading to success by shouldering the responsibilities under the careful guidance of seniors and experienced personnel without fear and failure.

This acknowledgment gives us an epic opportunity to tender thanks to all those people who have helped us in completion of this report.

I am indebted to Dr Sarala Achuthan, Director of B.K School of Business Management for providing us an opportunity of preparing “Investors’ perception and behavior regarding Mutual Fund” and allowing us to use the resources of the institution during this project.

I am thankful to HDFC Mutual Fund for giving me an opportunity to do my internship at their esteemed organization. My special appreciation extends to Mr, Nirav Joshi [Branch Manager], HDFC Mutual Fund, Jamnagar for his constant encouragement throughout this period. I deeply appreciate the timely support and constructive comments provided by him.

SYNOPSIS
MUTUAL FUNDS ARE SEEMINGLY THE EASIEST AND THE LEAST STRESSFUL WAY TO INVEST IN THE STOCK MARKET. QUIET A LARGE AMOUNT OF MONEY HAS BEEN INVESTED IN MUTUAL FUNDS DURING THE PAST FEW YEARS. ANY INVESTOR WOULD LIKE TO INVEST IN A REPUTED MUTUAL FUND ORGANIZATION. HDFC IS ONE SUCH ORGANIZATION THAT PROVIDES A BETTER OVERVIEW OF THE MUTUAL FUND INDUSTRY. UNDERSTANDING THE PERCEPTION AND BEHAVIOR OF INVESTORS WITH THEIR INVESTMENT WOULD HELP THE COMPANY TO INCREASE THEIR PROFITS. The research was done on the topic “Investors’ Perception and Behavior Regarding Mutual Funds”.. The data was collected with the help of a questionnaire. The sample size considered for the study was 81 wherein all the samples were investors of Jamnagar city. The tools used for the analysis include Percentage Analysis, Mean Score Values and chi-square analysis. The analysis was divided into 2 phases, which are Personal Factors and Investment Factors. The study revealed that the investors have a positive attitude towards their investments in HDFC Mutual Funds because of its consistent performance and better service.

CONTENTS

|No. |PARTICULAR |PAGE No. | | |Acknowledgement |2 | | |Synopsis |3 | |1 |Mutual fund basics |5 | |2 |Advantages of mutual funds |9 | |3 |Types of fund |13 | |4 |Company profile |17 | |5 |Research methodology |23 | |6 |Analysis and interpretation |25...
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