Investing and Localizing in Japan

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EU-Japan Centre for Industrial Cooperation

Investing and localizing in Japan
An analysis based on interviews of European investors and investment facilitators

Tokyo, October 2011

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Disclaimer
Neither the EU-Japan Centre for Industrial Cooperation, nor any person acting on its behalf is responsible for any consequences which may arise from the use by third parties, whether individuals or organizations, of the information contained in this report, or any possible errors which, despite careful checking of the text, could remain. The authors retain the copyright of the information published in this report. Reproduction is authorized except for commercial purposes, provided the source is acknowledged. All logos and figures published in this report are copyrighted and cannot be reproduced without the full consent of their respective author.

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EU-Japan Centre for Industrial Cooperation
Tokyo Head Office – Round Cross Ichibancho. 4 F. 13-3 Ichibancho, Chiyoda-ku, Tokyo 102-0082 Tel: (+81) 3 3221-6161 Fax: (+81) 3 3221-6226 http://www.eu-japan.gr.jp inquiries@eu-japan.gr.jp © Copyright 2011 by the EU-Japan Centre for Industrial Cooperation

The EU-Japan Centre for Industrial Cooperation was established in 1987, under the joint initiative of the European Commission (DG Enterprise) and the Japanese Ministry of Economy, Trade and Industry (METI, former MITI). The Centre’s core mission is to promote all forms of industrial, trade and investment cooperation between the EU and Japan and to help improve EU and Japanese companies’ competitiveness and cooperation by facilitating exchanges of experience and know-how between EU and Japanese businesses. In the provision of information services, the Centre maintains an Information Centre (“EU I” Centre) on EU specific policies, statistics, laws and regulations. The Centre also acts as a clearing house for Japanese information on science, technology and commerce, aimed at European companies entering or expanding in Japan. As a complement to this research project, the Centre frequently organizes policy analysis seminars – allowing the EU and Japan to exchange best practices in policy recommendations - in the following areas: 1) Energy, Environment and Climate change; 2) Trade & Investment; 3) Industrial Policy.

The authors are very grateful for the inputs and feedback received from the following contributors (following listed by alphabetical order):

Clas-Göran Bystedt Nicolas Bonnardel Duco Delgorge Martin Glatz Milan Grohmann Björn Kongstad Jochen Legewie

Wing Chun Leung Frederic Peyrot Hans Rhodiner Matthieu Rosenberg Atsushi Shimada Ian de Stains Marko Zelger The editorial team: Ivar Padron Valérie Moschetti Aiko Higuchi Fabrizio Mura

For any inquiries regarding this report, contact the Centre at: inquiries @ eu-japan.gr.jp

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List of abbreviations
ACCJ ACTA ASEAN EBC FDI FTA GDP IBSC IP(R) JETRO JIC METI MNC NIE OECD SME American Chamber and Commerce in Japan Anti-Counterfeiting Trade Agreement Association of South-East Asian Nations European Business Council Foreign Direct Investment Free-Trade Agreement Gross Domestic Product Invest Japan Business Support Center Intellectual Property (Rights) Japan External Trade Organization Japan Investment Council Japanese Ministry of Economy, Trade and Industry Multinational Corporation Newly Industrialized Economy Organization for Economic Co-operation and Development Small and Medium Enterprise

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Contents
A. Introduction ............................................................................. 5 1. 2. 3. 4. Background........................................................................................................... 5 Purpose of study ................................................................................................... 6 Investing in Asia ................................................................................................... 7 The March 11 Tohoku earthquake and...
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