Introduction to E-Crm

Introduction to e-CRM
• What is e-CRM? It’s a collection of tools that enables you to meet and exceed customer expectations. How? By identifying buying trends, simplifying online transactions, and creating better understanding of your customers.
• e-CRM is based on customer information that personalizes interactions and simplifies the closing of transactions. e-CRM also helps you reach your customers at the right time and at the right place by helping you identify their needs and expectations.
• Creating a company that focuses on e-commerce requires an effective e-CRM system. It’s a new way of doing business that capitalizes on the global marketplace.
• One benefit is setting buy-in from your entire staff by creating a better understanding of what e-CRM can do for your business. It will also help you identify the driving forces of your competitors and create a clearer picture of the global market place.
• Understanding the driving forces behind e-CRM will help you get buy-in from your entire staff, understand what sort of effort an e-CRM system requires, and identify the driving forces of your competitors.
• How does e-CRM affect your business? It can help create marketing campaigns. It can increase customer retention. It can improve internal business processes.
• e-CRM is an essential part of today’s business world, regardless of how you perceive it’s effect. What is fueling the interest in e-CRM? These forces are: o economic drivers o marketing expectations o technological advancements
• One of the driving forces behind e-CRM is the pressure to remain competitive in the business world. Many companies are interested in the low costs and efficient processing of e-CRM. The first force that leads to e-CRM implementation is economic drivers.
• Internally, companies want to decrease costs and streamline business processes.
• Externally, those companies must maintain relationships with their business partners. E-CRM can help then meet both these goals.
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