Introduction to Tesco Malaysia

Topics: Tesco, Sime Darby, Hypermarket Pages: 2 (533 words) Published: July 11, 2010
Introduction to TESCO
Tesco Stores (Malaysia) Sdn. Bhd. was incepted on 29 November 2001, as a strategic alliance between Tesco Plc UK and local conglomerate, Sime Darby Berhad of which the latter holds 30% of the total shares. Tesco opened its first store in Malaysia in February 2002 with the opening of its first hypermarket in Puchong, Selangor. Tesco Malaysia currently operates 33 Tesco and Tesco Extra stores. Total store by state in Malaysia is Selangor with 12 store, Kuala Lumpur 3 store, Perak 5 store, Johor 4 store, Penang and Kedah 3 store, Melaka, Negeri Sembilan and Kelantan 1 store. In year 2003, Tesci Lauched Tesco own brand, Tesco Value. In 2004, Tesco Malaysia lauches its own house brand, Tesco Choice. In December 2006, Tesco also acquired Makro Cash & Carry in Malaysia, a local wholesaler which was rebranded to Tesco Extra and provides products for small local retailers. In 2007, Tesco launched ‘ClubCard’. This acts a way to say thank you to customers by giving money back to them. Clubcard has received an overwhelming response from customers with nearly 2 million household members signed up to date. As of January 2009, Tesco have rewarded nearly RM10 million worth of Clubcard Cash Vouchers to the customers. Later in year 2008, Tesco introduce Green Clubcard and Greenbags making Tesco Malaysia to be the first Tesco International business to introduce the Green Clubcard scheme. As part of its global commitment, Tesco Malaysia is market leading on tackling climate change in techniques of energy saving, launching Green Clubcard Points to incentivize customers shopping with their own bags, introduce degradable carrier bags, promote positive behavior among staff though Energy League competition intra stores and a recycling centre to facilitate customers to do their part for the environment. Launching new promotion campaign to the consumers, 50 basic needs guaranteed not beaten on price. 2009 embarked Tesco as the number 1 Hypermarket in Malaysia....
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