Introduction to Public Relation

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How to Pass LCCI Examinations Board Public Relations – Second Level

How to Pass LCCI Examinations Board Public Relations – Second Level

STIKOM LSPR - Jakarta

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How to Pass Public Relations 2nd Level
Department of Business Studies Study Guide 2009 Prepared by Yunita Permatasari, MSi Produced by learning materials center

Copyright STIKOM LSPR 2009

Sekolah Tinggi Ilmu Komunikasi The London School of Public Relations-Jakarta

Produced for Learning Materials Center

How to Pass LCCI Examinations Board Public Relations – Second Level

STIKOM LSPR - Jakarta

3

INFORMATION
This subject consisting of: 1) Subject Outline: The subject outline provides an overview of the subject covered during semester 1 and 2. It also provides with introduction of the lecturer/study guide writer. Scheme of Work: This contains topics and content discuss per week, per chapter, including schedule for midtest, and final test for two semesters. Study Guide: The study guide gives an introduction to each topic, and also an contains an explanation in a structured topic-by-topic patterns for the session. Sources: References use for preparing this study guide by lecturer/writer Readings: The readings are a collection of published material necessary for succesful completion of the subject.

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How to Pass LCCI Examinations Board Public Relations – Second Level

STIKOM LSPR - Jakarta

4

Welcome to Introduction of Public Relations and The Role of Public Relations I was born in Jakarta, Indonesia to spend the first eighteen years preparing for my future in life which opportunity has lead me to take my bachelor degree in the United States of America. I graduated ahead of schedule, from Southern University, Tennessee, USA with a Bachelor Degree in Public Relations. To my advantage and their benefits, the University gave me the opportunity to be a freelance campus biweekly newspaper writer. I had wonderful experiences being a reporter, since I had to look for different new stories to be published. My career in Public Relations fields immediately started upon my return to Indonesia. Started as a Public Relations Officer in McCann Erickson Indonesia, I served in several institutions as follows: Assistant Public Relations Manager for Hotel Mulia, Jakarta, Public Relations Manager for Riaindonusa Satria (Pertamina Supplier) and Marketing Manager in Debindo International Event Organizer. When STIKOM The London School of Public Relations Jakarta allowed an opportunity in 2002 for me to be a lecturer, I immediately learned that my true passion in life is to teach, since this service has given me a great pleasure to be able to dedicate my Public Relations background through the channel of education. In the last seven years of LSPR adventure it is my pleasure to be in contact with all of you through this fascinating subject and May God Bless all of us.

Full Time Lecturer, Yunita Permatasari, MSi. (Department of Business Studies)

How to Pass LCCI Examinations Board Public Relations – Second Level

STIKOM LSPR - Jakarta

5

Study Guide Writer
Full time Lecturer Ms.Yunita Permatasari, MSi., I joined STIKOM The London School of Public Relations in 2002, after working as Public Relations Professionals in various companies such as Mccann Erickson Advertising Agency, Hotel Mulia, PT. Riaindonusa Satria (Heavy Equipments Pertamina Supplier), and Debindo International Event Organizer. After having some experiences in Public Relations World, I found out that becoming a lecturer is my true nature and passion, since joining STIKOM The London School of Public Relations Jakarta I have dedicated my time and service educating the semester 1 and 2 students teaching Introduction to Public Relations and The Role of Public Relations perspectively. Contact Procedures Any questions concerning the teaching of these subject can be made by contacting your lecturer or you could also see me in the lecturer room during office...
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