Introduction to Project Management
Instructor: Alexius Emejom
Phase 1 Individual Project
Today's Date: 10/11/2012
Assignment Due: 10/15/2012
DESIGNER CLOTHING STORE OPENING 2
For my business, I decided to open up an up-scale designer clothing store. In the city I live, we have a good amount of clothing stores but almost all are found at the local malls. I plan to find a large unit that’s surrounded by many businesses along with steady traffic flow. With fashion being high in the market, the demand for such clothing is definitely there. My store will offer brands like Louie Vuitton, Gucci, True Religion, Dolce & Gabanna, Jordan Shoes etc. These brands stand highly desirable, however the price is usually outrageous. Once I find a supplier that certifies authentic clothing, I’ll purchase in bulk to receive a significant discount. This will allow me to maintain the cheapest prices around while offering the best quality of clothes.
My objective is to open a designer clothing store in a well-known business area that is visible while passing for daily commuters. Once I find a large unit for my business, I’ll advertise my products in newspaper ads, online postings, billboards, word of mouth etc. My store will target nearly all age groups and carry a variety of different styles. I intend to have the lowest prices around that can’t be beat anywhere else. This will force consumers into my store, which will in return make personable friendships with my customers. I believe this is an important concept to have while being an entrepreneur.
DESIGNER CLOTHING STORE OPENING...