Introduction to Marketing P6

Only available on StudyMode
  • Download(s) : 116
  • Published : February 8, 2011
Open Document
Text Preview
Develop a coherent marketing mix for a new product or service.

The target audience I am trying to capture is the whole of North West Kent College. The reason I am trying to capture the whole college is to maximise profits for my business which will then in turn eventually allow me to expand my business.

Product/Service;
The new service that I am going to start is a café just off of the North West Kent Dartford college campus. This service I will be bringing to the college will be made so that people who wish to spend low amounts of money on a breakfast/lunch for people of all health ranges.

This service will not limit its customers to only people that would like to eat healthy or unhealthy I will have a varied menu for everyone who wishes to have an enjoyable breakfast, lunch or dinner.

Price;
The price of an average meal within my establishment will vary depending on what type of food that the customer wishes to purchase; if a customer wished to purchase a full breakfast then they would have to pay more than a customer that wishes to buy a salad lunch. However, the prices will not be extremely expensive as I do not want to lose the interest of the customers that cannot afford to pay for the more expensive meals. My unique selling point will be that I will do a meal deal at lunch time between 11o’clock and 2o’clock for £1.99, I will do this as physiologically customers will think it’s more of a bargain as it will be a lower price than £2. This will include something off of the menu with chips, and a drink. The reason that my prices are so low is that I have looked at other cafés and have found that they are charging a bit more than I am. This is called competitive pricing. As I am trying to gain an edge on the other competitors I will allow half a pint of beer to be on the menu, however age still applies. Also there will be a healthy menu that will comprise of a fruit salad with a healthy drink, this will then lead me into an entirely new market...
tracking img