Introduction to Enterprise-Oprah Winfrey

Topics: Oprah Winfrey, The Oprah Winfrey Show, Harpo Productions Pages: 8 (2447 words) Published: April 21, 2008

In this report I shall establish what an entrepreneur is. I shall explain the different types of Entrepreneurs, and reasons as to why they decide to become self employed. I shall then discuss in detail the rise of 1 of the worlds best known and loved Entrepreneurs, Oprah Winfrey.

What is an Entrepreneur?
An entrepreneur is an individual who accepts financial risks and undertakes new financial ventures. The word derives from the French "entre" (to enter) and "prendre" (to take), and in a general sense applies to any person starting a new project or trying a new opportunity. Many societies place great value on the entrepreneur. An entrepreneur has the greatest chance of success by focusing on a market niche either too small or too new to have been noticed by established businesses. Entrepreneurship is often difficult and tricky, as many new ventures fail. Most commonly, the term entrepreneur applies to someone who creates value by offering a product or service. Entrepreneurs and business people come from all walks of life and have different backgrounds and life experiences. Anyone can start up their own business. There are 2 elements that are mentioned time and again by successful entrepreneurs as being crucial for success, to be precise the motivation and determination to succeed in your business venture and to make things happen. Successful entrepreneurs also have a healthy dose of self-confidence and an optimistic outlook on life. Entrepreneurs vary greatly, so there can be no one combination that defines an entrepreneur. However, research does suggest that a need for achievement, autonomy and an internal locus of control and a moderate tendency to take risks are key characteristics. Motivations for start-up

Addressing the entrepreneur’s personal motivations for initiating start-up activities has received significant attention in the entrepreneurial literature (Carter, 2000a,b) and is considered one of the key components for entrepreneurial success (Timmons and Spinelli, 2003). The literature often reveals various “push” and “pull” factors as motivators for business start-up (Alstete, 2002) or alternatively negative and positive factors as discussed by Deakins and Whittam (2000). The “push” or negative factors are associated with the necessity factors that force the female into pursuing her business idea. These can be redundancy, unemployment, frustration with previous employment, the need to earn a reasonable living and a flexible work schedule, reflective of the family caring role that is still expected from women (Alstete, 2002; Orhan and Scott, 2001). Similarly, Welsh (1988) and Carter and Cannon (1988) found evidence of a “glass ceiling effect” that impede executive women from reaching more senior executive positions and thus pushes them from management positions into their own business. Social Entrepreneurs

Another type of entrepreneur that performs an important role in the community is the Social Entrepreneur. Social entrepreneurs are individuals with innovative solutions to society’s most pressing social problems. They are ambitious and persistent, tackling major social issues and offering new ideas for wide-scale change.

A social entrepreneur is someone who recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change. Whereas a business entrepreneur typically measures performance in profit and return, a social entrepreneur assesses success in terms of the impact s/he has on society. While social entrepreneurs often work through nonprofits and citizen groups, many work in the private and governmental sectors. Some well known social enterprises include Welsh Water (Glas Cymru), Cafédirect, The Big Issue and the Co-operative Group. Female Entrepreneurs

Around the World, women are starting businesses in record numbers. Internationally, one in ten women is self-employed, and it is estimated that women own and manage up to...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Hero: Oprah Winfrey Essay
  • Oprah Winfrey Essay
  • Oprah Winfrey Essay
  • Oprah Winfrey Essay
  • Essay about Oprah Winfrey
  • Oprah Winfrey Essay
  • Essay on Oprah Winfrey
  • Oprah Winfrey Essay

Become a StudyMode Member

Sign Up - It's Free