I think that there are various qualities to products that help forge associative links between the consumer and the product. For example, if your mother used Tide, and you grew up wearing clothes that smelled of Tide, then it's likely that Tide will evoke thoughts and memories for you. These may be good or bad. If they're good, then this might be a basis for brand loyalty, "beyond reason" to quote the Persuaders.
I would like to give my opinion; another reason why people get attached to or identifies themselves with a brand is because other people have it or use it too, for example the brand Apple, iphones, ipods, ipads are used and bought because people are following others, they like to feel “cool” or be “fashion” by having such products. Is not always loyalty what makes some people be attached to a particular brand.
If companies fund schools, and the schools allow the companies to install vending machines in the schools in return for the funding, then wouldn't this also be a way that brand loyalty can be initiated among young children?
Yes it is. Kids in schools will be exposed to brands like Coke, Cheetos, Doritos, etc. and they ll be more likely to consume these since they have easy access, so at home they ll show preference for these brands over others, therefore their parents be more likely to buy them and over the years their preference and attachment will increase.
For me, I use products that work for me and that is in my budget for that month. I tend to keep the same items each moth because I find them to get the job done. some people do buy products because they are persuaded by the media. I never have gone by what the majority people are using because the name of a product but only buy hoe it performs. Sometime loyalty is logical because you are familiar with how the product is used, tastes, sounds or operates. I can't really say when loyalty is not logical because everyone definition of logical is different to the next persons. For...
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