Introduction to Apple Model Porter's Five Forces Model

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INTRODUCTION
Apple Inc. , a multinational corporation that creates consumer electronics, computer software, and commercial servers, which started in 1976, a computer company. Apple Computer was predominantly a manufacturer of personal computers, including the Apple II, Macintosh, and Power Mac lines, but it faced rocky sales and low market share during the 1990s. After this, Steve Jobs returned to become Apple's CEO in 1996. With the introduction of the successful iPod music player in 2001, Apple established itself as a leader in the consumer electronics industry, dropping "Computer" from its name. In 2001, it becomes the dominant market leader in music players by broking the barrier with iPod. Besides, it also joined phone industry in 2007 with the iPhone, and it was successfully maintains its business around the world. One of the impressive accomplishment that Apple company done is while competes with plenty of competitors throughout the several industries it takes part in, it keep on evaluating its value requires understanding its products and consumers due to it is a consumer goods company.

All of these successful achievements of Apple Company is due to the well management of the late CEO of Apple Company, Steve Jobs, who managed the whole Apple Company by using the Model of Five Competitive Forces to achieve his company’s goals. The five forces model of Porter is an outside-in business unit strategy tool that is used to make an analysis of the attractiveness of an industry structure and it captures the key elements of industry competition. (Amitanshu Srivastava, 2009) The model of five competition forces was created by Michael E. Porter in the book that he wrote, there was "Competition Strategy: Techniques for Analyzing Industries and Competitions" in 1980. Since that time it has become an important tool for analyzing an organizations industry structure in strategic processes. (Dagmar Recklies, 2001)

The five forces in this model are bargaining power...
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