Most people remember the first time they heard a hip-hop/rap song. No matter where they’re from or what age a person is, they surely have encountered hip-hop/rap trough several media like; radio, cinema, television, records, cassettes, CDs, live performances and now the internet. Hip-hop/rap came into the existence during the 1970’s, as part of a cultural lifestyle that started in the late 1960's. One of the founding fathers of hip-hoop/rap was Jamaican DJ named Clive Campbell known as Kool Herc, who introduced hip-hop music in the Bronx district of New York City. Hip-hop music is funky and is accompanied by a vocal style, which is known as rap along with rhythmic beats. Rap means speaking rhythmically in self-made rhymes with your own style. The term ‘hip-hop music’ is sometimes used synonymously with the term rap music, because rap is a subpart of hip-hop. Rap and hip-hop are claimed by some to have negative influences on its listeners. The reason for this is that a lot of hip-hop/rap songs contain foul language, messages containing violence and messages where woman are portrayed as sexually devalued objects. While doing research on ‘’Globalization and popular music consumption’’ we found it interesting that in particular popular western hip-hop/rap music, is still somewhat unknown and unpopular in the Middle East. We were wondering what contributed to this unawareness or dislike of Western hip-hop/rap. Is it because of the cultural conservatism with many taboo’s attached or were they just not fond of the music. We will take the liberty to elaborate on some of these claims in our research paper by investigating and answering the presented research questions below.
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