Introduction of Shell Pakistan

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  • Topic: Royal Dutch Shell, Shell Oil Company, Burmah Oil
  • Pages : 12 (4505 words )
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  • Published : November 14, 2011
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Shell is currently engaged in Storage Distribution Marketing of petroleum products, Petrochemicals, LPG & CNG. History The Shell brand name enjoys a 100-year history in this part of the world, dating back to 1899 when Asiatic Petroleum, the far eastern marketing arm of two companies: Shell Transport Company and Royal Dutch Petroleum Company, began importing kerosene oil from Azerbaijan into the subcontinent. Even today, the legacy of the past is visible in a storage tank carrying the date - 1898. The documented history of Royal Dutch Shell plc in Indo-Pakistan subcontinent dates back to 1903 when partnership was struck between The Shell Transport & Trading Company and the Royal Dutch Petroleum Company to supply petroleum to Asia. In 1928, to enhance their distribution capabilities, the marketing interest of Royal Dutch Shell plc and the Burmah Oil Company Limited in India were merged and Burmah Shell Oil Storage & Distribution Company of India was born. After the independence of Pakistan in 1947, the name was changed to the Burmah Shell Oil Distribution Company of Pakistan. In 1970, when 51% of the shareholding was transferred to Pakistani investors, the name of changed to Pakistan Burmah Shell (PBS) Limited. The Shell and the Burmah Groups retained the remaining 49% in equal proportions. In February of 1993, as economic liberalization began to take root and the Burmah divested from PBS, Shell Petroleum stepped into raise its stake to 51%. The years 2001-2 have seen the Shell Petroleum Company successively increasing its share, with the Group now having a 76% stake in Shell Pakistan Ltd (SPL)- an expression of confidence. SHELL Values

1.Objectives: The objective of shell Pakistan Ltd is to engage efficiently, responsibly and profitably in the oil and chemical businesses. Shell Pakistan Limited seeks a high standard of performance and aims to maintain a long-term position in its competitive environment. 2.Responsibilities: Shell Pakistan Limited recognizes five areas of responsibility. To Shareholders To protect shareholder's investment, and provide an acceptable return. To Customers To win and maintain customers by developing and providing products and services which offer value in terms of price, quality, safety and environmental impact, which are supported by the requisite technological ,environmental and commercial expertise. To employees To respect the human rights of its employees, to provide its employees with good and safe conditions of work, and good and competitive terms and conditions of service, to promote the development and best use of human talent and equal opportunity employment, and to encourage the involvement of employees in the planning and the direction of its work, and in the application of these principles within the company. It is recognized that commercial success depends on the full commitment of all employees. To those with whom it does business to seek mutually beneficial relationships with contractors, suppliers and in joint ventures and to promote the application of these principles in so doing. The ability to promote these principles effectively will be an important factor in the decision to enter into or remain in such relationships. To society To conduct business as a responsible corporate member of society , to observe the laws of Pakistan, to express support for fundamental human rights in line with the legitimate role of business and to give proper regard to health , safety and the environment consistent with its commitment to contribute to sustainable development. These five areas of responsibility are seen an inseparable. Therefore, it is the duty of management continuously to assess the priorities and discharge its responsibilities as best it can on the basis of that assessment. Economic Principles Profitability is essential to discharging these responsibilities and staying in business. It is a measure both of efficiency and the value that customers...
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