Introduction of Arena International

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Principle Of Management Assignment

Content
1. Introduction of Arena International
2.1. Mission & Vision
2. Five Macro-Environment
3.2. Laws & Politics
3.3.1. What You Need to Know
3.3. Economy
3.4.2. PRO & CONS
3.4. Technology
3.5.3. Latest Technology
3.5. Demographics
3.6.4. How to implement
3.6. Social Values
3.7.5. How to implement
3. Five Completive Environment
4.7. Buyers
4.8. New Entrants
4.9. Suppliers
4.10. Rivals
4.11. Substitutes & Complements
4. SWOT Analysis
5.12. Strength
5.13. Weaknesses
5.14. Opportunities
5.15. Threats
5. Four Functions Of Management
6.16. Planning
6.17. Organizing
6.18. Leading
6.19. Controlling
6. Conclusion
7. Recommendations Of Progresses
8. References

1. Introduction of Arena International

Arena has been making swimsuit and swimwear for both the competitive and leisure swimmers for over 35 years. (Arena, N.D, Para 1)

It was the first swimwear company to engage in textile and fluid dynamics research in a quest to develop the fastest, lightest, smoothest, and most durable products for both the competitive and recreational swimmer. (Arena, N.D, Para 2)

2.1. Arena’s Mission & Vision

* Arena has been focused on winning.
* We’ve had one goal: to strengthen and promote aquatic sports. (Arena, N.D, last Para)

2. Five Macro-Environment

3.2. Laws & Politics
As Arena international is a foreign company, and there are laws need to be followed in order to set up its company in Singapore. In order for the government to protect the welfare of our people.

Here are some simple guides in order for a foreign company to be set up in Singapore. 3.3.1. What You Need to Know

Company Name. | * Name must be approved by Singapore.| Directors. | * A minimum of one resident director/Singaporean Permanent Resident * Or holding Entrepass/ Employment Pass/ Dependent Pass * No limit to foreign directors * At least 18 years of age * Must not be bankrupt * No requirement needed for directors to also be shareholders.| Shareholders| * Min 1 & Max 50 shareholders. * Director and shareholder can be the same or a different person. * 100% local or foreign shareholding is allowed. * New shares can be issued or transferred to another person | Paid-up Capital| * Minimum paid-up capital of S$1 for registration of a Singapore company.|

Registered Address| * Must provide a local Singapore address| Entrepass| * Company must be registered as a Private Limited Company * Applicant to hold at least 30% of shares in the company. * Company to have at least $50,000 paid-up-capital. * Company must not be registered for more than six months at the point of application. * The business must not be illegal. (MOM, 2010)| (Guide me Singapore, N.D, Para 4/5/6/8/9)

3.3. Economy

Economy holds a crucial role for all kinds of business. The spending power of the consumers determine the economy . It decide the cost, prices….and many more.

3.4.2. PRO & CONS of Good and Bad Economy

| Strength| Weakness|
Good| * Consumers willing to spent more on product * Increase profit * Cheaper material cost(buy in bulk) * Cheaper product * Higher rental| * More competitive * Tax might be increase| Bad| * less competitive| * Less customers * Decrease profit * Decrease cost * Higher material cost|

3.4. Technology

Nowadays is a modern technology world, competitive swimmers will improve in their timing by adding new technology features in the swimwear. For the competitive swimmers to swim faster and reduces drag. As for the leisure swimmers, their swimwear...
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