The basis of the market-based management booklet is to provide readers with the principles the authors believe are important in making progress toward their first objective: "to articulate the conceptual framework and principles of market-based management in a manner that could be understood by the entire organization" (2). In my organization this objective does not apply. Any information would not be "articulated" to the whole organization,but to a managers and higher ups. I like this way of thinking because the whole organization will feel they are involved and play an important role in the outcome of the organization.
Furthermore, the booklet goes on to state that organizations and businesses need to tap into their employees talents, abilities, and knowledge in order to serve the customer better. According to the authors of the booklet, to accomplish this goal they must use market-based management because it provides a framework on how they can meet the requirements. In addition, the authors provide several reasons to why an organization should choose the... [continues]
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