Introduction to PepsiCo:
Around the world, our people come to work each day ready to perform with purpose. Together, we create the fun, refreshing and nourishing experiences consumers enjoy. PepsiCo, Inc. is one of the world's top consumer product companies with many of the world's most important and valuable trademarks. PepsiCo was found in 1965 through the merger of Pepsi cola and Frito Lays. Tropicana was acquired in 1998 and PepsiCo merged with the Quaker oats company. The company consists of Frito lay North America, PepsiCo, beverages north America, PepsiCo international and Quaker food north America. . As 2001 began, PepsiCo was on the verge of adding to its food and drink empire the brands of the Quaker Oats Company, which include Gatorade sports drink, Quaker oatmeal, and Cap' n Crunch, Life, and other ready-to-eat cereals. PepsiCo brands are available in nearly 200 countries and generating sales at the retail level of about 92 billion. Its Pepsi-Cola Company division is the second largest soft drink business in the world, with a 21 percent share of the carbonated soft drink market worldwide and 29 percent in the United States. Three of its brands; Pepsi-Cola, Mountain Dew, and Diet Pepsi are among the top ten soft drinks in the U.S. market. The Frito-Lay Company division is by far the world leader in salty snacks, holding a 40 percent market share and an even more staggering 56 percent share of the U.S. market. In the United States, Frito-Lay is nine times the size of its nearest competitor and sells nine of the top ten snack chip brands in the supermarket channel, including Lay's, Doritos, Tostitos, Ruffles, Fritos, and Cheetos. Frito-Lay generates more than 60 percent of PepsiCo's net sales and more than two-thirds of the parent company's operating profits. The company's third division, Tropicana Products, Inc., is the world leader in juice sales and holds a dominant 41 percent of the U.S. chilled orange juice market. In 2008 we faced...
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