Introduction for Customers Satisfaction

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Introduction for Customers Satisfaction

By | September 2013
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CHAPTER I
THE PROBLEM AND ITS BACKGROUND

Introduction
A restaurant or luncheonette is an establishment which prepares and serves food and drink to customers in return for money. Meals are generally served and eaten on premises, but many restaurants also offer take-out and food delivery services. Nowadays, the requests of customer have been changed since the trend has been changed. The customers based on the quality and taste on food, would like to consider the place wherein the sanitation of the serving place and the place where the cooks cook the quality and quantity of the food they are served. There are many reasons why the restaurant businesses failed. The Filipinos are living in the world with “relationship” with anything like person to person, person to cooperation, person to company, and etc. And one of relationship surround us is relationship with restaurant and customers. To establish customer satisfaction to acquire constant customers, and to use customer as one of marketing strategies, it become one of the important tasks to do so. But to have those kinds of things restaurant, whereas food offers with payment, not only consider quality of food but how to have effective service, price, interior design, and the place where they create their own restaurant. When they fit with those conditions, the customers would have curiosity to be in to acquire their satisfaction of having meals in. The management of the luncheonettes or restaurants must know the customers satisfaction or they meet or surpass customer expectation for the services offered to know what the management of the luncheonette must going to improve to what they served and their services. The other important factor here is how the staffs of the management could maintain the good relationship to customers in interacting or how they treat each other. And how to handle the customers behavior in the way that they will not get offended. Background of the Study

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