Introduction and Product for Starbucks Coffe

Topics: Starbucks, Coffee, Coffeehouse Pages: 7 (2083 words) Published: May 29, 2013
General background information of Starbucks coffee
Word’s first Starbuck Coffee was opened in Seattle in 1971 by two teachers and one writer and they are Jerry Baldwin, Zev Siegel and Gordon Bowker. Starbuck Corporation was officially formed in 1985 and it had become the world’s leading roaster and retailer of specialty coffee now. Starbucks company only purchases and roasts high-quality whole bean coffees and sells them, along with fresh, rich-brewed coffees, Italian-style espresso beverages, cold blended beverages, a range of complementary food items, different varieties of premium teas and coffee-related accessories and equipment, primarily through company-operated retail stores. Starbucks also sells coffee and tea products and licenses its trademark through other channels such as licensed retail stores and, through certain of its equity investees and licensees, Starbucks produces and sells a range of ready-to-drink beverages. All channels outside the Company-operated retail stores are collectively known as specialty operations. Several online activism groups maintain websites criticizing the company's fair-trade policies, labor relations, and environmental impact, and holding it as a prime example of what they see as U.S. cultural and economic imperialism. On February 2006, Starbucks had 6,216 company-operated outlets worldwide: 5,028 of them in the United States and 1,188 in other countries and U.S. territories.

Numbers of Starbucks coffee’s Outlets (worldwide)
There are more than 5,500 coffeehouses in over 50countries in the world and three new Starbucks coffee shops are opened up daily. The first international coffeehouse was in Tokyo in 1996. Due to the extraordinary response in Tokyo Starbucks coffee has decided to expend their business to more counties and this is what that makes today’s Starbuck coffee.

Starbucks coffee’s Mission statement
Establish Starbucks the premier purveyor of the finest coffee in the world and maintaining our uncompromising principles as we grow. The following six guiding principles will help us measure the appropriateness of our decisions: 1. Provide a great work environment and treat each other with respect and dignity. 2. Embrace diversity as an essential component in the way we do business. 3. Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee. 4. Develop enthusiastically satisfied customers all the time. 5. Contribute positively to our communities and our environment. 6. Recognize that profitability is essential to our future success.

Starbucks coffee’s Objective
Starbucks coffee’s objective is to establish its company as one of the most recognized and respected brands in the world. To achieve this goal, the Company plans to continue disciplined expansion of its retail operations, to grow its specialty operations and to selectively pursue other opportunities by coming out with new products and developing new channels of distribution.

General information about Singapore’s Starbucks
Singapore being the third international country outside North America to introduce Starbucks is a wholly owned subsidiary of Starbucks Coffee Corporation since June 2004. The first Starbucks store was open on 14 December 1996 at Liat Towers, strategically located along the nation's renowned Orchard Road shopping belt. Starbucks coffee houses offer more than the finest coffee sourced from across the globe. Friendly people, great music and a comfortable meeting place create the famous Starbucks Experience. The layout and atmosphere of Starbucks stores is specifically designed to be cosy and intimate, while at the same time providing people with their own personal space to use as they wish. The combination of sofas, armchairs, coffee tables and chairs, bars and stools, and meeting room tables means that there is something for everyone. Those looking for peace and quiet away from home or the office can...
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