Introducting Brita to China Global Marketing
China
Shawn Haworth
Sasha Hesami
Nadine Jacobi
Jessica Peace
BRITA originated in a small town in Germany in 1966, by Heinz Hankammer, and is now the world market leader in water filtration products. The BRITA filtering water bottle is environmentally friendly and promotes healthy drinking habits, allowing one to consume filtered water from virtually anywhere.
Physical Characteristics
China is the world’s third largest country, after Russia and Canada. The surface area of China consists of 9.6 million square kilometers, with a coastline of 18,000 kilometers. Two thirds of the vast land of china is made up of rugged plateaus, foothills, and a vast array of mountains, including some of the world’s largest. One of the most prized physical characteristics in China’s topography is the formation of the Qinghai-Tibet Plateau, which is still one of the most important geological events over the last several million years. China’s terrain gradually descends from west to east like a staircase, the forth and highest step is the Qinghai-Tibet Plateau averaging more than 4,000 meters above sea level, it is also referred to as the roof of the world. On the Qinghai-Tibet Plateau stands the world’s highest peak and the main attribute of the Himalayas, Mount Oomolangma, also known as Mount Everest. China is also home to some of the world’s most compelling rivers such as the Yangtze, and Yellow River. The Yangtze River is the longest in China and the third longest in the world. The Yellow River follows suit making it the second longest in China, this river also carries sufficient emotional connection with the Chinese culture and is named the mother river of the Chinese people.
Population
China ranks comfortably the largest country in the world when measured by population. According to the most recent nationwide census taken in 2010, China has an impressive and growing population of 1,339,724,852. The current growth rate in China is 56% (World Population Review,
Shawn Haworth
Sasha Hesami
Nadine Jacobi
Jessica Peace
BRITA originated in a small town in Germany in 1966, by Heinz Hankammer, and is now the world market leader in water filtration products. The BRITA filtering water bottle is environmentally friendly and promotes healthy drinking habits, allowing one to consume filtered water from virtually anywhere.
Physical Characteristics
China is the world’s third largest country, after Russia and Canada. The surface area of China consists of 9.6 million square kilometers, with a coastline of 18,000 kilometers. Two thirds of the vast land of china is made up of rugged plateaus, foothills, and a vast array of mountains, including some of the world’s largest. One of the most prized physical characteristics in China’s topography is the formation of the Qinghai-Tibet Plateau, which is still one of the most important geological events over the last several million years. China’s terrain gradually descends from west to east like a staircase, the forth and highest step is the Qinghai-Tibet Plateau averaging more than 4,000 meters above sea level, it is also referred to as the roof of the world. On the Qinghai-Tibet Plateau stands the world’s highest peak and the main attribute of the Himalayas, Mount Oomolangma, also known as Mount Everest. China is also home to some of the world’s most compelling rivers such as the Yangtze, and Yellow River. The Yangtze River is the longest in China and the third longest in the world. The Yellow River follows suit making it the second longest in China, this river also carries sufficient emotional connection with the Chinese culture and is named the mother river of the Chinese people.
Population
China ranks comfortably the largest country in the world when measured by population. According to the most recent nationwide census taken in 2010, China has an impressive and growing population of 1,339,724,852. The current growth rate in China is 56% (World Population Review,
Cited: China. Country Health Information Profiles. Retrieved October 24, 2012, from http://www.wpro.who.int/countries/chn/5CHNpro2011_finaldraft.pdf Filtering Bottles Katemopoulos, Maureen (2012). BRITA Water Filter Information. eHow money. Retrieved November 15, 2012, from http://www.ehow.com/about_5283555_BRITA-water-filter-information.html Lawrence, S., & Martin, M Population of China 2012. World Population Review. Retrieved October 24, 2012, from http://worldpopulationreview.com/population-of-china-2012/ Shen, A Tobin, Damian (2011). Inequality in China: Rural poverty persists as urban wealth balloons Wang, B. (2001, April 28). China 2010 Census reports age distribution. Next Big Future. Retrieved October 24, 2012, from http://nextbigfuture.com/2011/04/china-2010- census-reports-age.html Xinhua Zheng, A. (2012, Febuary 2). National Education Levels in China. US-China Today. Retrieved October 24, 2012, from http://www.uschina.usc.edu/w_usci/showarticle.aspx?articleID=17995&AspxAut oDetectCookieSupport=1 Appendix: